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Find ideas to use promotional products and custom apparel more effectively to promote your business

Marketing / 19.03.2018

Recently, a news article aired with a ridiculous request from the Grand Junction Fire Department in Grand Junction, CO. The news clip stated they are requesting the public to not wear shirts, hats, or patches bearing the fire department logo. They claim it may put you in a dangerous situation. **Cough, Cough, bull*#%&**. I could see it being potentially dangerous for citizens to wear clothing bearing law enforcement logos, but not for fire or EMS. But what really struck me as ludicrous is their policy stating their personnel are not permitted to wear their hats or screen printed t-shirts when off-duty. Sure they mean well, but here's the problem as I see it, and it's a big one. Before I tell you why this is a ridiculous policy, it's important to understand some background information about the lives of firefighters (and other similar professions). 
Marketing, Promotional Product Ideas / 12.03.2018

Promotional products are the most powerful advertising medium because they both promote your business or event AND they are tangible, usable items that will continue to be used by the recipients. This means your advertising will live on for months or years if you choose the right promotional items. There are times when promotional products can actually damage your brand if you haphazardly buy items without planning effectively. However, it only takes a little thought to avoid these simple, yet all too common mistakes.

Promo Faux Pas Exposed

Marketing, Promotional Product Ideas / 26.02.2018

Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses - sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy. Promotional products can be awesome if you use a little common sense and spend some time thinking about who you want receiving them. They can help forge a bond between your brand and your customers. They will keep your company top of mind. They continue to advertise for your company long after they are purchased. Below are 5 labels often used for traditional advertising for which don't hold true for promotional products. If you disagree, it's highly likely you are doing it wrong.
Marketing, Promotional Product Ideas / 19.02.2018

Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event. Usually, that last minute call is because promotional products were never considered until the very end. While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan. If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company.
Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Marketing, Promotional Product Ideas / 05.02.2018

Are уоu still searching fоr аn effective marketing tool thаt саn hеlр уоur business grow exponentially? You've likely spent thousands of dollars on various advertising and marketing tools which boasted promises of big returns, only to fall flat in the end. Promotional products can be the answer for your business if they are used in the right way! When investing your money in an IRA, stocks, or some other type of investment, do you expect a positive return? Of course, you do. And the same should be true when advertising with promotional products. Promotional items аrе аn ingenious wау tо promote а brand and boost business. These incredibly useful items can also help to increase market share, customer trust, аnd employee satisfaction. When the right promotional products are selected and used in a strategic way, they have а greater impact оn thе customers whеn compared tо оthеr modes оf traditional advertising such as television, radio, and print media. Promotional products can help your business in many areas to include:
Marketing / 29.01.2018

Below I’ve referenced 6 different advertising agencies you should ditch immediately. Take a few minutes to evaluate your current agency for correlations. If your current marketing firm seems to fit these six agencies below, you’re likely losing market share to your competitors. We are in an age of advertising where it is mandatory to be very different from your competition. Doing the same thing you’ve done for the past 10 years won’t cut it anymore. It’s time to be bold. Be brave. It’s time for change.
Promotional Product Ideas, Technology Products / 23.01.2018

Do you ever feel like you need a little more qi in your life? What is qi? Pronounced CHē. Qi is a word that stems from the Chinese (Mandarin dialect) which literally translated means air or breath. However, the definition is "the circulating life force whose existence and properties are the basis of much Chinese philosophy and medicine" - reference Google Dictionary. I often feel I could use a little more "life force" to get through my daily grind!
Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products