In the digital age and the rise of social media marketing, advertisement has become vast and almost overwhelmingly full of options.
It can be difficult to determine what platforms most of your target market is spending their time on and how best to reach them there. Not only that, but you need to gain their interest and ultimately gain sales from these efforts along with meeting other marketing goals you’ve set.
That’s just the tip of the iceberg too. You have to worry about the content creation, the planning, the timing of posts, and so on. Marketing in itself is a tall order, to say the least, but the good news is that you have options – which is better than not having any!
Are Google Ads Worth It? Well, rather than answer the question right off the bat, let’s look at what all you can do with Google Ads.
Google Ads runs on what’s called a cost-per-click basis, which means you only pay when someone actually clicks on your advertisement. This way, you aren’t actually spending any money unless you’ve gained some sort of engagement!
This is a huge deal because marketing is not cheap to do – especially if you invest in marketing that gets results.
One of the best ways to increase your visibility and get people to your website is with Google Ads because they can put your website at the very top of the search results.
The last thing you want is to be on the second page of someone’s search results. It’s basically a lost cause if you aren’t on the first page, and the further down your site is, the less likely it is to be clicked on.
Ad Format Options
First, we have to consider that ads consist of many components, and there are also many forms you can take advantage of to further the appeal of the content you’ve created.
We need different advertisement formats for different content types and goals, and Google Ads provides many options!
This will give you plenty of creative freedom because you can choose from text-only advertisements, media advertisements, and more.
To really catch the eye of your target market you have to think outside the box, so take advantage of unique Google Ad options like responsive ads and showcase shopping ads. This is a great way to get consumers to click on your website and browse what you offer.
One of the most frustrating parts of marketing is determining whether or not your marketing campaign is doing well and how to measure it.
Google Ads offers analytic tracking so that you can regularly check-in and see how well your advertisements are performing and how often consumers interact with them.
This is a huge benefit for you because you can adapt your strategy and make changes as needed to maximize your investment and reach those business goals!
Google Ads also presents these analytics in an easy-to-navigate and understand way so that you can efficiently and effectively make the necessary changes and determine what works and what doesn’t.
Search Engine Optimization
Working with Google Ads gives you the opportunity to work on search engine optimization as well. Commonly known as SEO, search engine optimization will make it much easier for you to find your target market and vise versa.
This is a very effective way to bring the customers to you, and your website will be shown to exactly who would most likely be interested in what you offer!
One of the reasons this works so well is because you can determine what keywords in a search will cause your website or advertisement to show up specifically and will even reduce the bounce rate of your site. This is because it will only bring in those who are actually looking for the service or product your business sells.
This will take some time and research to ensure you select the right keywords and are tracking how well they are doing with the aforementioned analytics, but it is a huge bonus to working with Google Ads!
Finding your target market and getting your advertisements in front of them is difficult, so why not bring them to you? Google Ads will put the right content in front of your specific target market, therefore making the most efficient use of your investment.
It would be a terrible waste to put so much effort into your marketing strategy just for it to fall short because it wasn’t put in front of the right audience.
Google Ads reduces this by making it simple to find your specific target market and give you the most bang for your buck!
Return on Investment
As people who work in business, we know one of the most important aspects of succeeding is the return on investment we receive in various endeavors.
Some investments can feel like a shot in the dark, and some can tragically fail despite the high hopes we held for them. Google Ads is recognized as a very successful system for your marketing campaign and is practically guaranteed to give you amazing ROI.
Investments can feel like risks, but Google Ads, in general, is low risk and high reward. It’s great for any business, but especially for those who have lower budgets and are unsure where to start with their online presence and marketing.
So – is it worth it?
At the end of the day, it’s your job to determine what’s right for your business, but if you ask us, this is the best investment to make if you’re considering it.
Google Ads can make a significant difference in your marketing efforts and sales, which is a gamechanger for anyone! It’s 100% worth it for anyone looking to expand their marketing, get a reliable ROI, and get the best use for their money.
If you aren’t sure how to get started with Google Ads, let Perfect Imprints help you out. Success is attainable when you’re working with the experts!