The internet is a vast and ever-expanding place. As a result, to be successful in business, it’s important to adapt your website along with it.
It’s an expectation of many consumers that almost all businesses have some sort of website. Not only that, but they expect a website that is organized, easy to navigate, and loads relatively quickly.
People don’t have much time to sort through pages looking for something or waiting for a page to load. It’s important that you avoid this amongst other things to get the most out of your website.
When was the last time you checked your website or updated it? How is the functionality? Is the user experience where it needs to be? If you don’t have good answers for these questions, it may be time to evaluate your current website.
1. Users have trouble navigating your site
There’s no greater discrepancy or frustration than struggling to navigate a website. Not only are we running a business, but we’ve been on the customer side of things as well. Since we can put yourselves in the consumer’s shoes, it isn’t hard to see why a site that’s difficult to navigate is more likely to receive high bounce rates.
When someone navigates to your website, it shouldn’t be difficult to find exactly what they’re looking for. This is made easier by having a few important pages to organize everything for your users.
It shouldn’t be hard for consumers to determine where they could find the information they’re looking for, or to find the information itself. The easier it is to navigate, the more likely users are to spend time exploring it and hopefully will result in a purchase.
2. Your site looks outdated
Does your site look like it was made out of base-level coding and graphics? If things look outdated at first glance, then it’s time to work on your website.
When consumers see a website that looks outdated, they’ll automatically make assumptions that your site will load slowly and not be very user friendly. Can you blame them? Most consumers don’t have time to sort things out so you need to present it as well as you would present your brand itself.
When a site looks fresh, well-branded, and up to date, consumers are much less likely to bounce from the page. This is something you need to focus on because the longer they stay on your site, the more likely they are to buy something or subscribe to an email newsletter.
3. Growth or sales have slowed
Have your sales or growth slowed, or halted altogether? Sometimes it isn’t about the branding, social media presence, or even your products and service themselves. This may be attributed to the state of your website.
Running a well laid out website and keeping it updated is correlated with growth and sales for your company. Therefore, if you aren’t sure what needs to be changed or what investments to make, investing in working on your website may be just the trick.
As we know, consumers associate your website with your brand, of course, so make sure it’s something you can be proud of. It should feel like an extension, or simply, another part of your brand itself.
4. Difficulty adding new content
Is it difficult to add new content to your website? Does it feel exhaustive, and maybe even a waste of time to do so? This is a tell-tale sign of the need to work on your website.
Adding new content to your website or updating the content is a vital part of keeping it functioning and successful for your business. If it’s inconvenient in any way, shape, or form to do that, then it’s time to re-evaluate.
Part of keeping your website interesting and keeping the bounce rates low is adding new content to it. You don’t want to overload your website with irrelevant content, but it should constantly feel new, fresh, and up to date.
5. High bounce rates
Bounce rates, if you didn’t already know, have to do with how quickly and how frequently users navigate to your website and then leave without taking any action. Your bounce rates are correlated with slow loading times, bad usability, and other discrepancies with your website’s functionality.
The problem with bounce rates is that they are lost opportunities. When someone navigates to your website, there’s potential for a purchase there. If they immediately leave, that opportunity is cut off.
This typically happens within the first 10 seconds of navigating to the website, and if your bounce rates are high, it’s time to update. As mentioned, these are lost opportunities, and the goal is to reach a transaction or engagement of some sort. The longer you can keep users on your site, the better, so take the time to update things if needed!
Websites are another face and aspect of a business itself, and the success of failure of websites are easily determined based on various analytics.
Are your bounce rates high? What do your conversions look like? Is your website updated regularly? How are the load times?
There are countless questions you can ask to evaluate the current state of your website, and you should be asking these questions regularly. If at any point there is a discrepancy, it may be time to work on your website.
The opinion and view of your consumers is very important. How they view your website will strongly correlate to how they view your brand itself. Think of it in the same way as you think of your company’s social media and other presences – it’s part of your company.
If your website is feeling out of date or needs a redesign, that’s okay! We are living in a digitally fast-paced world, and it’s hard to keep up.
How are things looking? Have sales slowed? Let’s chat about it. Maintaining a website you can be proud of and that produces the results you need is vital. Ready to get started?