Websites can seem simple on the outside, but much more goes into it than you may think.
Not only is the design and presentation of your website a big deal, but how easily it is navigated by users and the content it contains is just as relevant.
If your website doesn’t seem to be fulfilling your hopes, here are a few things you may be missing.
Ensuring that your website is organized and easily navigated is an important aspect to focus on. It should be simple and easy for users to find what they’re looking for, and determine where they might find it.
A website’s navigation menu contains the main tabs and sections that can typically be found at the top of the site. Most often, this includes all the basic organizations like a “home” page, “about” page, “services” or “products” page, and any other relevant information.
Often, websites will include a “FAQ” page as well, which stands for “frequently asked questions”. This is great to include because customers will opt for this page when they aren’t sure where to find the other information. It also significantly helps resolve any confusion that the consumer may have and reduces the chances of them bouncing.
While it may seem that the more pages are the merrier in your navigation, this isn’t necessarily true. In fact, the less you use, the better. Most successful web pages contain five navigation tabs that properly organize any important information or resources that the consumer may be seeking.
User experience, often abbreviated as UX, is an interaction a user makes with a product or service, taking into consideration involved elements. In simpler terms, user experience has to do with the feel and ease that users experience while on your website.
This is important because it highly correlates with how often users bounce from your website, and how often they stay and interact in some way. While they may not make a purchase simply based on their experience, if they continue to navigate and explore the site, it’s more likely that they’ll eventually come back.
Even a show of interest in your website is promising and holds the ability to reach a conversion of some kind. If the user experience is good, meaning that the load times for each page are short and it is easy to navigate, things are promising.
The last thing you want is to try their patience or make it difficult for users to find what they’re looking for. The easier your site is to use, the better, and it is well worth it to do test runs and ensure your site is functioning as it should.
Your bounce rates will undoubtedly increase if your website is overwhelming upon first glance. No one likes to navigate to a site and feel that there is too much thrown in your face. For this reason, the aesthetic appeal of your website is very important.
For one thing, the site should match the colors and branding themes that your company maintains. This helps make everything cohesive and is easier for the user to make the mental connection between your site with your brand.
Falling in line with the way that users don’t like to feel overwhelmed, the use of visuals can be beneficial. Whether it be photos or graphics, visual content is easier to take in and process, and saves time overall, helping to hold their interest.
Even the little details like the alignment of text, the amount of text, and the spaces in between, will affect the overall aesthetic and appeal of your site. Remember, it doesn’t take long for the user to decide whether or not they are interested in exploring further.
SEO and Promotion
SEO, or search engine optimization, helps ensure that your website is viewed under the proper search results, and helps your target market find you. It’s a waste of time and messes with your analytics if anyone and everyone navigates to your site, only to end up leaving.
Making sure your site is properly promoted and sorted with SEO will help bring the right customers to you. Additionally, the higher you rank in results pages, the more clicks and traffic that your site will generate.
How does that work? Properly using SEO and promotion comes down to some basic choices. For example, your URL shouldn’t be too long, and should be simply recognized as belonging to your brand.
Even the titles of your website pages and their descriptions will help with this. It’s mutually harmful for you and viewers if you come up in their search results if you don’t provide what they’re looking for. It’s a waste of time for both of you, so don’t let it happen!
Credibility is associated with being reliable and trustworthy, and is a big factor in your sales numbers. While it may surprise you, your website alone gives the impression of whether or not your company itself is credible.
Impressions are everything, and if your website gives the impression that you aren’t credible, users won’t likely do business with you or even consider it. In order to avoid this, it’s important to make the proper investments and present a credible website.
Similarly, make sure you’re following through on what your website promises. If you have a great presentation, but it doesn’t hold up when you get down to business, your credibility is compromised.
This only does harm in the long-run, and harms your chances of developing loyal customers. A credible website means that users can trust what you say, and that may be the most important aspect!
Your website is more than meets the eye, and it’s going to take the proper set up, design, and research to make it the best it can be. Perfect Imprints are masters of website setup, so don’t fret! We’ll get things running for you and before you know it, the sales will be pouring in.