A Promotional Giveaway As A Tool For Gaining An Audience

To grow your business and brand you’ll need to make a financial investment. Part of your marketing strategy will include promotional giveaways. People love receiving free stuff and by giving them what they want, you increase brand visibility.

There are many ways to get your promotional items in the hands of current and future customers. The more visible you are the more people you will come in contact with. This is important because purchasing in bulk means huge savings.

Giveaways are cost-effective and will pay for themselves over and over again. When done right, people will remember your business when they need your products or services. Plus, when asked for a business referral, they are more likely to remember your business.

Choose your giveaways wisely and be strategic in handing them out. Chances are even if someone has no use for the product giveaway, they will pass it on to someone else rather than toss it away.

Are you considering giving away products to grow brand awareness? Keep reading to learn more about using promotional giveaways as a tool for growing your audience.

What is a Promotional Giveaway?

A promotional giveaway is a product that you give to a client or potential client. Giveaways are a part of your overall marketing budget. They are strategic and used to put your business name, logo, and contact information in the hands and view of people.

In local marketing, it helps bring brand recognition to your business. Below we will discuss ways to get your promotional items out into the community.

Overall, handing out a promotional product is more beneficial than online advertising because it is a tangible product that people can resort back to. Oftentimes it isn’t intentional. That’s why you must be strategic in the items you select as a handout.

When Are the Best Times to do a Giveaway?

There is no bad time to do a giveaway if it means your brand and contact information will be seen. When it comes to strategy and getting your items in the hands of more people at once, you’ll need to consider the following.

Depending on the type of industry you’re in, trade shows and conventions are something you participate in to share your expertise. These are some of the best opportunities to hand out promotional gear. You have access to hundreds, if not thousands of people walking through the showroom floor.

Conventions and Trade Shows

Anytime you have the opportunity to be in front of a large audience you need to have promotional products to give away. This is the perfect setting for businesses that are only online. Since you have little overhead, you can make a greater investment in the quality of giveaways you purchase.

Holidays

Whether it is St. Patrick’s Day or Thanksgiving, holidays are another time to invest in promotional giveaways. This is an opportunity to be creative and tie your products into the holiday.

You can incorporate the giveaways into contests and levels of buying structures. If someone spends $100, they get a free t-shirt. If they spend $500, give a more expensive item.

Store Openings and Anniversaries

Opening your business or celebrating your anniversaries means giveaways galore. It is a time to remind people you’re still here and invested in longevity. Your promotions should include an “est.” date to commemorate the occasion.

Different Types of Giveaways

There are different types of promotional giveaways for every size budget. As part of your marketing campaign, you’ll need to determine your budget, your audience, and the message you want to send to the recipients of your products.

To be effective and have a good return on investment, giveaways should include the following:

  • Logo (always)
  • Tagline (if space allows)
  • Name (if space allows)
  • Website (always)
  • Phone Number (if space allows)
  • Address (if you are a store or restaurant)
  • Social media (handle only)

When incorporating social media into your marketing, it is important to use the same social handle for every platform. Sometimes this is not always possible but it will make it easier and less confusing to use only one social handle.

Now let’s discuss the different types of promotional products.

Apparel

Apparel is always a popular giveaway. If it’s trendy or has a cool or thoughtful message included, the chances it will get worn increase dramatically. Overall, the best apparel giveaway is the tried and true t-shirt.

People never have enough t-shirts. They are more likely to wear one to work out, attend recreational activities, or go hang-out with friends. If the shirt is made out of good quality fabric, it will be worn for as long as it’s in good condition. That could be years.

Aside from t-shirts here are other ideas.

Apron

Aprons are great for restaurants especially if you share recipes or have a cooking channel on YouTube. Businesses such as barbecue joints will find aprons popular among men who love to showcase their talents in front of family and friends.

Hats

Men are more likely to wear hats. Baseball caps are the most popular, next are visors. If you live in colder climates, knit beanies may be in popular demand.

Polo

Polo shirts can be a bit pricey. However, they are a good promotional tool for employees, especially if they work outside the office doing site visits.

Polos are also limited to what you can put on them. If you want to keep it classy stick to your logo and tagline.

Racerback Tank

Beach weather calls for racerback tanks in cool colors. With the perfect design layout, your business can capture the attention of hundreds of people out for fun in the sun.

Socks

This may seem odd but people have an affection towards socks. They fall under medium cost items. Socks with cool designs are a fun promotional product that will get multiple uses.

Beverage Cups and Mugs

Like apparel, beverage cups and mugs come in different variations of size, material, and uses.

Coffee Mugs

People consume 400 billion cups of coffee every year. In addition to this number, there are many people who drink hot tea. Wouldn’t it be great if a fraction of them consumed their favorite beverage in your branded mug?

Stainless Steel Tumblers

Tumblers are extremely popular promotional giveaways. Consumers will look forward to giveaways like attractive stainless-steel tumblers that are sleek and in high demand.

Wine and Drink Glasses

Glasses are another promotional giveaway item for restaurants and bars. Branded wine glasses or shot glass are well-received when they come from a popular spot around town. With the popularity of wine and fancy drink concoctions, people can never have enough glasses for guests.

Portable Storage Devices

Portable storage devices come in handy when you’re on the go and need to download a file and take it with you. They are the next best thing to cloud storage but more importantly when you don’t have access to the internet.

The devices are also great to have on hand when you need to share information with a colleague or friend. People are more likely to hold on to them and pass on to someone when the need arises.

Reusables and Recyclables

As we move towards a safer environment reusable and recyclable bags are growing in popularity. Grocery stores are pushing consumers to bring their own bags to take home their groceries. Your logo will be seen by hundreds of people if you give away large bags that can be used for their weekly shopping.

Technology Enhancements

We live in a technology-driven society so why not play into that by doing a promotional giveaway of trendy gadgets people are sure to use. These are typically items you wouldn’t hand-out to just anyone.

When it comes to tiered giveaways, your technology enhancements will fall within the top tier. They will be in high demand, but you’ll want to be selective in who gets them and when.

Bluetooth Speakers

Bluetooth speakers will come under the higher cost category when it comes to promotional giveaways because even with bulk purchases you will spend more each than you would an ink pen or t-shirt.

These speakers and popular because it allows smartphone users to play music at a decent volume when out in a group setting. They are great for backyard cookouts and a day at the beach.

Screen Cleaning Cloths

Miniature microfiber cleaning cloths are inexpensive options for a promotional giveaway. They are a better deal when you have your logo affixed. They are a good choice because everyone needs these convenient cloths for cleaning the screens on laptops, tablets, and smartphones.

Some even come with a miniature container of screen cleaner spray.

Smartphone Ring Stands

Do you ever wonder how people are able to hold on to their phones while they are dancing or playing around with friends? What about the selfie taken far from the camera?

Smartphone rings are an attachment that has a metal ring that slides onto the finger for security. It also doubles as a stand to prop up the device for the perfect selfie or group photo.

Webcam Covers

We can thank Facebook, CEO, Mark Zuckerburg for this promotional giveaway idea. The world was shocked a few years ago to learn Zuckerberg covers his laptop camera. From this concept was born the idea of creative and artsy webcam covers.

Businesses have promotional pieces created with their colorful company logos. What a great way to keep your brand in front of consumers.

Community Involvement

Local businesses may find it hard to distribute promotional giveaways beyond their grand opening and anniversary celebrations. By getting involved in the community you not only get to take advantage of bulk pricing, but you also raise brand awareness.

People love to support businesses that support their communities. Any opportunity you get to go in front of the community, take it. There are always opportunities to become a vendor at local events.

Going out into the community also means investing in branded vendor booth merchandise. This includes tents, table coverings, and vinyl banners.

Becoming a sponsor of a youth sports program is another great way to get involved and hand out some promotional giveaway items.

You can provide t-shirts to participants and their parents. On game days, hand out water bottles, sweat rags, or mini basketballs or footballs.

Brand Advocacy Programs

Brand advocacy programs are a way to reward people for advocating for your business. These are individuals who promote your business by telling others about your product or service. On social media, they like and share your content, and also leave reviews.

When asked for referrals, your brand advocates are quick to recommend your business.

There are two types of advocates. One is your employees. The other is comprised of your family, friends, and satisfied clients.

The objective behind brand advocacy is to reward good behavior by not letting the individual know they are being rewarded. You do not want to put people in the position of feeling as if they are expected to continue speaking favorably about your business.

Employees

Promotional giveaways focused on your employees need to come from the higher-end merchandise. Make it something that other employees will also want to have. This includes high-quality polos, iPad covers, or Bluetooth speakers.

Customers

Custom t-shirts and stainless-steel tumblers are popular giveaways for your loyal customers.

It’s Time to Get Your Name Out There

Investing in a promotional giveaway has the potential to garner your business new customers.

Are you thinking about promotional giveaways for your business? Click here hot products you use in your upcoming campaigns.

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Bailey Toole
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Bailey Toole is the Marketing Manager at Perfect Imprints. Bailey is specialized in digital marketing and social media content development. In her free time, she enjoys spending time with her family at the beach and tailgating for Auburn football games.