A Snack to Savor: 10 Creative Ways to Package Your Custom Popcorn Gifts

custom popcorn gifts

Americans consume around 17 billion quarts of popcorn each year.

That comes out to around 42 quarts of popcorn per person, and around 70% of that is being consumed at home (and not at a movie theatre).

Popcorn is simple, delicious, and loved by people around the world. It makes a perfect snack for any gathering, group, or function.

But what if you could personalize your popcorn to make your business or brand stand out?

Custom popcorn is a way to set your company apart and create something genuine for your consumers and/or employees.

Whether you’re putting together a gathering or party, or just looking to create something unique and personalized for your business, here’s what you need to know about custom popcorn, why your crowd will love it, and ten creative ways to package it for any occasion.

What is Custom Popcorn?

Popcorn is available through many means. There’s the popcorn that you can purchase at a store or popcorn that you can buy at a movie theatre. There’s pre-packaged popcorn that’s made by specific brands and companies, or kernels you can make at home.

And then there’s custom popcorn.

Custom popcorn is all about the individualized experience. You still have the same quality, flavor, and options of traditional popcorn, but instead of the generic or branded packaging, with custom popcorn, you can set your product apart with your own logos and designs.

Why Should You Customize Your Popcorn?

When it comes to branding or marketing your business or company, there are several ways you can do it. Content marketing is all about sharing your products and services with your network. Traditionally this is done through advertising, social media, sponsorships/partnerships, or collaborations.

While there’s nothing wrong with this type of advertising, sometimes it can be costly or time-consuming. And depending on your business, you may or may not have the budget or availability to invest as much time and effort as you’d like.

Another option for marketing is through the products themselves.

This is often less expensive, as you’re purchasing in bulk. It’s also more efficient, as the only time you’ll spend (after creating your logo/design, if you haven’t already) is in customizing and ordering your product packaging.

Why Personalized Packaging Is Effective

When you have a good product, it sells itself. That’s why creating something customized—like custom popcorn and custom packaging—is so effective.

When you have a logo or branding emblem on the actual product you’re selling, it does the advertising for you.

Rather than investing in different sales tactics or marketing avenues, you simply sell or give away popcorn that has your design. Then customers automatically know what they’re getting, what to expect, and where to find you, simply by seeing your logo.

This also works for employee gifts or promotional events. Even if people are familiar with your company, personalized packaging and products help to create more camaraderie and connection. You’ll also promote and build your brand loyalty by keeping all your gifts and items aligned to your business, rather than using another company’s products or logos.

10 Creative Ways to Package Your Custom Popcorn Gifts

Unlike directly customizable products like Bluetooth speakers, for example, where the logos and designs can be printed on the actual product, popcorn isn’t that simple. You can’t print a logo on an individual kernel (and that would be ridiculous!) so the next best option is to customize your packaging.

Here are some of the best options for customizing your promotional popcorn in creative and innovative ways.

1. A ‘Stress-Relief’ Popcorn Tube

A creative way to package your promotional popcorn is to put it in a container that’s useful for your consumers.

Whether you’re gifting this to staff/employees, or marketing to a specific consumer base, this ‘stress-relief’ popcorn tube is a great gift to appeal to people dealing with the craziness of the workplace or their busy, everyday lives.

This tube has three pieces: one section of cheddar popcorn, one section of butter popcorn, and a smiley face stress ball as the middle divider. To customize the tube, you can print your logo or design on the cylinder space as well as the lids.

The artwork for the cylinder space can be 8.5 inches (height) by 7.38 inches (diameter). You can make order quantities of 25, 50, 100, and 250+ with the cost decreasing respectively.

2. A Simple and Sweet One-Gallon Tin

Everybody has a sweet tooth! Satisfy it with this one-gallon tin of caramel popcorn.

To customize the tin, you can upload the artwork directly on the side of the can in a 6.5-inch by 5-inch decal. You have the option to choose between 1-color or multi-color print designs as well.

The quantity options are 24, 100, or 250+ items and you can either opt to have the containers filled (with popcorn, of course, as well as pretzels and chocolate chip cookies) or to fill them on your own.

The canisters come in three colors: white, gold, and red. If you’re looking to share these during a specific season, there are also four season-themed options, too.

3. A Three-Way Popcorn Mix Tin

You shouldn’t have to choose between different popcorn types. And with this 3-way popcorn mix tin, you don’t have to.

This tin measures 7 inches in diameter on the lid area, all of which can be used for your business logo and design. You also have the option of adding a secondary logo on the sides, too, for an additional cost.

You can purchase the personalized popcorn tin in quantities of 24, 96, 240, and 480+ and fill it with nuts or popcorn. The popcorn options are butter, caramel, and cheese.

4. A Cozy Hot-Chocolate-and-Popcorn Gift Set

Cozy vibes are perfect for the holidays or colder weather. If this relates to your time frame or occasion, then this tumbler and hot chocolate set might be the perfect packaging option.

This gift set comes in three colors: black, blue, and red. It includes two clear 14-ounce tumblers (by the company Avalon), two 6-ounce hot chocolate packets, two spoons, and one 14-ounce bag of caramel popcorn. You have everything you need for a perfect snack—just add water or milk to mix your beverages!

The tumblers in the set are double-walled and acrylic, making them easy to clean and able to be used for both hot and cold beverages. The tumblers are top-shelf dishwasher safe, too, as well as freezer safe. They also have splash-resistant, locking lids to keep them from spilling.

As for the customization options, your logo/design can be implemented on the sides of the tumbler (one or both) in a 5-inch by 2.5-inch space. You can also add a second logo on the popcorn bag as well. The order quantities are 15, 75, 150, and 300+.

5. A Small Snack Bag for Those On-the-Go

Gift tins are great, but not always useful if your consumers are on the move, traveling for your event, or who need a small, portable container for easy transport. That’s why these snack bags make a great promotional popcorn packing option.

These snack bags come in three distinct colors: metallic gold, silver, and clear. You can fill them with caramel popcorn, or mix in pretzels, too, for variety.

The logo is printed in a 4-inch wide by 3-inch high space and can be printed on one or both sides of the bags.

The quantities are 500, 1,000, or 5,000+. These are much larger quantities than other packing options, but this allows you to brand to more people at a lower price, or to offer the option for your consumers to take home more than one bag.

6. Uniquely-Designed Single-Serve Bags

You want to make your consumer experience as unique as possible—that’s what drives people back to your company or brand.

In order to personalize your popcorn packing even more, you can design individual popcorn bags. These bags allow for a logo area of 5 inches wide by 9.25 inches high, with the option to be on one side or both. The print can be a one or full-color prints and the quantities are 500, 1,000, or 2,500+.

7. A Multi-Gallon Solution for Ultimate Popcorn Lovers

If one gallon isn’t enough, or if you’re gifting to larger numbers, you need the option for multiple gallons. That’s why 2-gallon popcorn tins come in handy—they satisfy even your biggest popcorn lovers or groups!

The 2-gallon tin comes in a two-way option with butter and cheese, or in a three-way option with caramel, butter, and cheese combined.

The tins come in five colors: white, silver, blue, gold, and red. The one-color logo can be printed on the lid in a 7-inch diameter, or on the body of the container as well, for an additional cost, if desired.

There is also the option for specific tin designs: ‘Thank you,’ ‘Flags & Streamers,’ and ‘Currier & Ives.’ Quantities are 25, 50, or 100+.

8. Greeting Card Box with Microwave Popcorn

It’s one thing to get a card in the mail, but it’s a whole different feeling when that card has something tangible inside that you love. Popcorn!

Print your message to your clients on the inside of these popcorn greeting cards and tie in with their love of popcorn.

9. A Popcorn Greeting Card Box

Want to send your popcorn with a message? This greeting card popcorn box is a simple, yet sentimental way to send a message without going overboard.

This gift, unlike the others, is fully customizable. You can add your logo, text, personal message, and any other customization on all sides of the ¾-inch by 6-inch by 4.5-inch container. The quantities are 250, 500, and 1,000+.

10. A Visually-Appealing Movie Reel Tin

This movie reel popcorn tin is a unique way to gift popcorn to your consumers/employees, (especially if they’re movie buffs or your industry is related to videography/cinematography, etc.)

The design and shape are reminiscent of an actual movie reel, and you have the ability to customize any of the 1.5-inch circle spaces on the lid, as well as the 3/8-inch by ¾-inch circle in the center. The quantities are 50, 100, 250, or 500+.

Now Get Started Designing Your Own Customized Packaging

When you’re looking to market your business naturally, easily, and efficiently, one of the best strategies is to make your products (and their packaging) do the work for you.

That’s why personalized packaging on popcorn is great because it helps consumers see what your business is with a simple logo or design.

Regardless of where or why you’re sharing these promotional popcorn options, hopefully, you now have some ideas for how to creatively package your items and get the word out about your business or event with minimal effort.

For more packaging ideas for promotional items, as well as additional options for custom popcorn, click here.

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