Boost your Brand: Instagram

Over the last 10 years, social media has completely changed the way people live. Boosting your brand on Instagram has become very important as well.

Social media changed the way business is conducted as well as marketed. One of the biggest game changes for businesses has been Instagram. 

There are over 1 billion users on Instagram with 33.8% of that being people between the ages of 25 and 34 according to a Statista report. There are over 2 million advertisers and 25 million business profiles on Instagram.  

How can you use Instagram to boost your brand and get more business? We will discuss that further.

Table of Contents

  1. Features of Instagram
  2. Gaining an Audience on Instagram
  3. Growth Hacking on Instagram
  4. Engagement on Instagram

Features of Instagram

The 2 main functions of Instagram is to post photos and video content for the people that follow you. This allows the people that follow you as well as others that may come across the content to like or comment on the post.

These functions may seem very simplistic, but they can be very powerful and useful to anybody who is trying to successfully promote their business on Instagram.

Instagram has many tools and features available that allow you to increase brand awareness.

Instagram Stories

Just like Snapchat, Instagram allows its users to post clips or photos to a story that is viewable for 24 hours before it vanishes. These stories can be viewed as many times as possible as long as it’s within the 24-hour window.

Post promotion

Instagram allows its creative and business account users to promote their posts on Instagram. This is definitely useful if you’re trying to reach a larger audience in a short amount of time and for a certain duration

Paid promotions allow users to advertise and specific budgets that work with them. You can have advertised post showcased for the week for as low as 5 dollars. It’s generally not a good idea to pay that low because your audience reach will not be that great. 

Instagram live video

Instagram allows users to go share live video content in real-time to update their followers on what’s currently going on. This is perfect for showcasing new products and services, or news about the business.

Followers get a push notification telling them you’re going live. Followers can comment on or like your Live Video stream in real-time. The video is gone after you end it but you have the ability to save it on your IGTV if need be for the users who missed your live feed.

IGTV

IGTV gives users the ability to share longer video content such as announcements, tutorials, etc. with the advantage of your users being notified when you share a new video is shared.

Gaining an Audience On Instagram

Gaining an audience on Instagram takes time. It’s trial and error when it comes to posting content and understanding what your people like as well as what they want to see. 

Researching different hashtags that are relevant to your post and overall content. Hashtags have the ability to connect you to a larger audience. There are multiple tools available online to help you use the right hashtags and not the not ones that overly saturated. 

To get a little more into hashtags, saturated hashtags usually have more than a million posts attached to it. Usually, these hashtags should be avoided because your post can be buried by other posts that are using the same tags.

Instagram has a 30 hashtag limit. You have the ability to use all 30 spots, but it’s generally good practice to use under 20.

Make sure you’re posting content that is relevant to the category that your account is listed under. Your audience shouldn’t be thrown off by irrelevant posts, it may cause them to question your brand or unfollow you. 

Growth Hacking On Instagram

You’re probably what growth hacking is, well don’t worry that’ll be explained.

Growth hacking is an umbrella term for strategies focused solely on growth. It’s used in relation to early-stage startups who need massive growth in a short time on small budgets. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible.

You can use brand ambassadors to help with this method. 

Brand Ambassadors have the ability to show your brand or products to a large diverse audience. Brand ambassadors are usually willing to help promote your brand in exchange for discounted or free products, or of course money. 

Engagement On Instagram

In the last couple of years, Instagram’s algorithm for its users has dramatically changed. In order to remain relevant on Instagram, you have to be consistent and make sure to interact with your followers and other users. 

Engagement is how you beat Instagram’s massive algorithm change as well as being consistent with your posts.

Posting every day is how you stay up on top and it basically tells Instagram that you’re active and trying to be engaging on the platform.

Make sure your posting memorable and savable content to your profile. Instagram comments and saves are more important than ever. The best way to improve your engagement for on Instagram is to create more content that encourages your audience to tap that save button

Millions of users are using Instagram Stories every day. If these users are taking pictures of your product or service and tagging your business, reach out to them, and say something meaningful. You also have the ability to repost the story to your story. 

Conclusion

To sum it up, if you’re in question about whether you should use Instagram or not for your business, don’t question it. Instagram can help your brand grow significantly, especially if it’s used correctly. They provides resources available for you to get your business started on there. Instagram is connected to Facebook and Facebook ads manager. So everything can be done in one central location if need be.