Building Brand Awareness with Exercise and Gym Equipment

A new year means new resolutions, and for many this means promising to frequent the gym more this year. Maybe it even means buying at-home gym equipment to make workouts more convenient. Either way, more people are utilizing more exercise equipment. So if it’s going to be right in front of people, why not put your logo on it? 

January is the perfect time to utilize promotional exercise equipment to build brand awareness and reach a bigger audience. Small at-home gym equipment is something that people use regularly and keep for a long time. There are many ways to do this and so many different product options such as:

Jump Ropes

Jump ropes are a household staple. Whether for the exercising adult who doesn’t have time to go to the gym, or for the mom who’s gym equipment also becomes an outside toy, jump ropes make the perfect giveaway. With your logo printed on the handles, this becomes an easy way for your company to get countless impressions with customers.

Hand Sanitizer

For every gym regular, hand sanitizer is something they always have in their bag. Usually, it’s an integral part of all of our winter routines. As everyone fights off colds and the flu, custom hand sanitizer is a great way to get your logo seen. As many people also share hand sanitizer in winter months, it can be the perfect way to make sure that your logo is seen by new, potential customers too.

Water Bottles

We all strive to stay healthy, and nothing helps more with this than staying hydrated. Promotional water bottles can be a great way to keep people familiar with your brand. Plus, since water bottles are usually a product people hold onto, this will continue to serve as a reminder of your company for years to come. 

Custom Exercise Bands

Resistance bands are some of the most common exercise equipment since they are easy to use at home or even at the office. And what’s even easier than exercising with them is printing your logo on them and making sure that every time a customer has a good workout- they think of you! These hard to resist exercise promos are the perfect way to raise your brand awareness. 

Yoga Mats

Yoga mats are so versatile that many people use them on a regular basis. Since yoga mats are so easy to store, people keep them for years so it is a lasting investment to give customers custom printed yoga mats. Not only are they long-lasting, but customers often will take these mats into the gym or to classes, where your logo could be seen by hundreds or thousands of others.

Gym Bags

Gym Bags are not only an investment in being familiar with your existing customers, but they also are going to carry this bag in front of thousands of people. The cost per impression on this item is significantly low, and because of this, it can be a great item to give to customers and expect a high return on investment. 

New year’s resolutions can be an excellent way to re-establish goals for ourselves, both personally and in our business’ marketing plans. If you are looking to expand your customer base and grow your audience, capitalizing on new gym resolutions is the perfect way to build brand awareness. Contact us today to find the best way for you to meet your marketing goals this year.

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Bailey Toole
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Bailey Toole is the Marketing Manager at Perfect Imprints. Bailey is specialized in digital marketing and social media content development. In her free time, she enjoys spending time with her family at the beach and tailgating for Auburn football games.