[caption id="attachment_5645" align="alignright" width="600"] This example shows why using the same positive version of doesn't work well on both light and dark promotional items.[/caption] When preparing artwork for promotional products or custom apparel, it's very important to set up your artwork correctly. The outcome of the final product is directly proportional to the quality of artwork used for the project. Poor input (artwork) = poor output. High quality input can equal high quality output, if the printing process and the products are also high quality. One of the big mistakes I often see surrounding artwork is the wrong layout of the design used to print on different colored products. For example, the positive artwork design is often used to print a light color on a dark color, when the negative version of the art should have been used. Oftentimes, this is simply a mistake of ignorance to the printing process, but sometimes, it is to avoid an additional set up fee. This can also be a result of lack of ability to manipulate the artwork so it prints correctly. I frequently see the positive version used for promotional items purchased through other promotional products distributors, but also used as examples from suppliers on their websites and in their printed catalogs.