Logo Design & Artwork Tips / 03.04.2017

Starbucks - Positive - Negative Logo ArtYou know that feeling you get when you realize your drive-thru order is wrong and you have already driven miles away from the restaurant? How about that first sip of coffee that was supposed to have no sugar and now you feel like you just got an instant cavity from the sugar overload. That feeling is a bit of anger mixed with disappointment. This is how I feel when I see promotional items printed incorrectly. Specifically, when a positive print is used for a product that should have been printed with a negative (reverse) imprint. This may sound confusing so let me break it down. Certain logos and graphics can be printed the same no matter what color item they are printing on. For example, the Dunkin' Donuts® logo can be printed on any colored item as is. The Starbucks® logo cannot. You would have to create a negative (reverse) version to print on a dark item if you are printing a light-colored ink. When making a negative (reverse) version of a logo you
Logo Design & Artwork Tips / 25.04.2016

[caption id="attachment_5645" align="alignright" width="600"]Why using positive artwork doesn't work when printing a light color on a dark background. This example shows why using the same positive version of doesn't work well on both light and dark promotional items.[/caption] When preparing artwork for promotional products or custom apparel, it's very important to set up your artwork correctly. The outcome of the final product is directly proportional to the quality of artwork used for the project. Poor input (artwork) = poor output. High quality input can equal high quality output, if the printing process and the products are also high quality. One of the big mistakes I often see surrounding artwork is the wrong layout of the design used to print on different colored products. For example, the positive artwork design is often used to print a light color on a dark color, when the negative version of the art should have been used. Oftentimes, this is simply a mistake of ignorance to the printing process, but sometimes, it is to avoid an additional set up fee. This can also be a result of lack of ability to manipulate the artwork so it prints correctly. I frequently see the positive version used for promotional items purchased through other promotional products distributors, but also used as examples from suppliers on their websites and in their printed catalogs. 
Logo Design & Artwork Tips / 07.11.2013

The Pantone Matching System (PMS) is used to ensure the most consistent prints for spot color printing. There are literally thousands of available PMS colors for printing. Color names such as brigh yellow, golden yellow, and sunflower yellow are worthless when it comes to describing...