Marketing, Promotional Product News, Seasonal and Holiday / 06.03.2015

Written by Patrick Black, CEO and President of Perfect Imprints.

EMS - Paramedic - Promotional items for National EMS Week I often get asked how I got into the promotional products industry. So due to many requests, below is my story. My first career certainly wasn't CEO of Perfect Imprints. Once upon a time, in a former life, I was a paramedic and worked in Mississippi. I loved working in EMS. I lived and breathed EMS. I was extremely passionate about my job. I loved nearly everything about the job, especially the adrenaline rush of providing emergency medical care and aid to those in need. I loved the critical decisions that had to be made within seconds, with no time to waste. Decisiveness was a mandatory trait as a paramedic, which has proved to be a huge help with my current career in marketing and promotional products.
Marketing, Motivation, Promotional Product Ideas / 04.03.2015

Regular is Boring - Don't be ReuglarRegular is comfortable. Regular is the same thing we have done for years. It is often the same (or very similar) thing those who did our job before us did. Regular is buying koozies or pens for every single promotional products purchase. Regular is continuing to spend marketing money on that newspaper ad that hasn't brought in a dime of sales. Regular is not sharing your expertise through writing on your blog, because you have never written a blog before.
Marketing, Productivity / 13.02.2015

Stop thinking so big and think SMALLThis blog title is certainly one that could easily be misinterpreted. First of all, let's address a few things to set the record straight. YES. I believe you should have a BIG plan. YES. I believe you should have BIG dreams. Now that we have gotten that out of the way, let's dive into the idea of thinking small... It's inevitable that you will have to do business with a BIG company, whether it be B2B or B2C. What you have likely noticed when dealing with these large corporations is the very corporate feeling you get with your transaction. The interaction is sterile. These companies are often faceless. There is no
Marketing / 06.02.2015

We live in a digital world with an abundance of media. Sources such as YouTube, Facebook, Twitter, Instagram, Vimeo, and thousands of news sites, just to name a few. One thing that is easy to notice is that anything is marketable, and I do mean ANYTHING. Just check out some of these ridiculous items that made millions of dollars. Now these products were backed by investors with more money than the average, hard-working business owner, so when looking at this through the eyes of a small business owner, these are not typical results.
Marketing / 04.02.2015

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Hate is a strong word that I rarely use. With that being said... I hate when salesmen with no passion approach or call me out of the blue. I hate being cold-called by people who are reading a generic script. Even if you ask a question, you get a word-for-word scripted answer that doesn't even begin to address your question. I hate dealing with salespeople who hate their job. I hate dealing with employees at stores who are grumpy and generally miserable. However, the sales calls or visits that do sell me are those sale people with passion. It's easy to tell when someone loves what they do and believes in the product or service they represent. They no longer are a salesman; they are a brand advocate. They completely have faith in what they are promoting. It makes me excited to try their product or service!
Marketing / 25.01.2015

Marketing Like Starbucks CoffeeA couple of nights ago, my wife, Jennifer, and I were on a date at our local Starbucks. We often go there to relax, have a great cup of coffee, and talk about life. We talk about raising our kids. We talk about our marriage. We talk about the typical issues that are occurring, such as the leak in our roof that we can't seem to fix or the new limp our dog is experiencing...typical stuff. We also talk about our business plan and revise it on a weekly basis. As a matter of fact, most of our business planning takes place over a strong cup of Joe. On our last visit, an interesting occurrence made me realize how well Starbucks has done with their marketing. As we entered the coffee shop, we saw the