Marketing / 06.02.2015

We live in a digital world with an abundance of media. Sources such as YouTube, Facebook, Twitter, Instagram, Vimeo, and thousands of news sites, just to name a few. One thing that is easy to notice is that anything is marketable, and I do mean ANYTHING. Just check out some of these ridiculous items that made millions of dollars. Now these products were backed by investors with more money than the average, hard-working business owner, so when looking at this through the eyes of a small business owner, these are not typical results.
Marketing / 04.02.2015

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Hate is a strong word that I rarely use. With that being said... I hate when salesmen with no passion approach or call me out of the blue. I hate being cold-called by people who are reading a generic script. Even if you ask a question, you get a word-for-word scripted answer that doesn't even begin to address your question. I hate dealing with salespeople who hate their job. I hate dealing with employees at stores who are grumpy and generally miserable. However, the sales calls or visits that do sell me are those sale people with passion. It's easy to tell when someone loves what they do and believes in the product or service they represent. They no longer are a salesman; they are a brand advocate. They completely have faith in what they are promoting. It makes me excited to try their product or service!
Marketing / 25.01.2015

Marketing Like Starbucks CoffeeA couple of nights ago, my wife, Jennifer, and I were on a date at our local Starbucks. We often go there to relax, have a great cup of coffee, and talk about life. We talk about raising our kids. We talk about our marriage. We talk about the typical issues that are occurring, such as the leak in our roof that we can't seem to fix or the new limp our dog is experiencing...typical stuff. We also talk about our business plan and revise it on a weekly basis. As a matter of fact, most of our business planning takes place over a strong cup of Joe. On our last visit, an interesting occurrence made me realize how well Starbucks has done with their marketing. As we entered the coffee shop, we saw the 
Funny, Marketing, Promotional Product Ideas / 27.10.2014

There is a serious illness sweeping across the nation which has risen to near-epidemic proportion in the U.S. at many companies. No businesses are immune, whether large or small. Those that are most susceptible are not the elderly and children, but those who are directly involved in marketing. This condition actually seems to specifically target marketing directors. This ailment can cause some serious problems to your marketing campaigns and ultimately to the overall demise of your business. This condition is known as Hoard Marketing Syndrome (HMS). Read on to see if you or someone you know suffers from HMS. Treatment is available, so there is hope. Promo Vault for those who suffer from Hoard Marketing Syndrome (HMS)Merriam-Webster defines the word, "hoard" to be this:
Marketing, Promotional Product Ideas / 30.11.2012

Myths About Promotional ProductsThe promotional products industry has grown by leaps and bounds over the last decade. Many business owners, particular those with small businesses, often have the wrong outlook about promotional products. This wrong mindset centers around some common myths that should be addressed. Below are five common myths regarding promotional products to hopefully save you from disaster.

Myth # 1