10 Types of Emotions Promotional Products Can Evoke

10 Emotions Promotional Products Can Evoke

  Promotional products are a special type of advertising medium. They can make people happy. They can satisfy hunger. They can bring comfort. They can bring relief. They can promote joy. If you can reach the emotions of your customers and prospects, your advertising and marketing efforts will be exponentially more successful. These tangible advertising […]

7 Types of Promotional Products Buyers

7 Types of Promotional Products Buyers

After being in the promotional products industry since 1999, and selling promotional items to businesses all over the country, I’ve identified 7 types of promotional products buyers. Which one are you?

Shortcuts Don’t Work for Promotional Products

Shortcuts. Timesavers. It’s the way we are programmed as humans. We want to be as productive as possible with our work; therefore, we more often than not take the easy way when doing our tasks. We take “The road more traveled” as opposed to “The road less traveled.” By following this path, we fail to […]

The Trend of Minimalism – Understating Your Logo on Promotional Items

Promotional products have become staples in marketing plans for small, medium, and large companies. That’s because they work. They are tangible marketing pieces which are reused often, reminding the recipients about the advertising business. Past trends were to plaster your company logo loud and proud on the front of products so your business is boldly seen by […]

Listen to Your Mama and Buy These Promotional Items

Moms. They have a maternal instinct that most Dads simply don’t have when it comes to taking care of their children. You most likely remember so many lessons your Mom taught you. In fact, there are probably quite a few phrases your Mother repeated over and over while raising you. Below, we’ve compiled the top […]

Create Trade Show Stopportunities Using Promotional Items

We’ve all been to the large trade shows with what seems like miles and miles of booths. So many of the trade show booths seem to be the same thing. Over and over again. Did I just go down this aisle? Am I experiencing Déjà vu? The answer to both questions is probably NO. The […]

Destroying Your Promotional Products Campaign – A Step-by-Step Guide

Destroying Your Promotional Products Campaign – A Step-by-Step Guide If you’ve handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you’re probably so caught up in your next campaign that you don’t have time to analyze […]

25 Ways to use Promotional Items as Lead Magnets

Need A Creative Way to Grab the Attention of Your Clients? Don’t Miss These 25 Ways to use Promotional Items as Lead Magnets If you’re looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing […]

The Perfect Promotional Items For Boaters

Promotional Products for Boaters

  Boating is a huge recreational activity for visitors and residents of coastal towns, as well as for towns adjacent to large lakes and rivers. In fact, last year in the U.S., there were 11,861,811 registered recreational boating vessels. (Statistic from the U.S. Coast Guard) If your business sells services or merchandise to boaters, this list […]

The Science Behind Promotional Products

You love the smell of a good cup of joe in the morning. In an early morning haze, when you’re still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it […]