[caption id="attachment_4537" align="alignright" width="600"] Pictured is one of the many aisles at the PPAI Expo in Las Vegas, which boasts over 1,000,000 square feet of promotional product exhibits.[/caption] Most industries have numerous choices when it comes to trade shows. You can choose to attend local or regional shows, which may be on a smaller scale, or you may choose the national shows that are huge! Whether large or small, attending trade shows can be wildly beneficial OR they can be a colossal waste of time if you don't have a plan. The promotional products industry is no different, we have dozens of smaller trade shows and 7 major events. While this article is specifically speaking to promotional product distributors, the tips below are valid for nearly all other industries. The choice of what you get out of attending a trade show rests solely on your shoulders. Following these simple tips, you can maximize your trade show experience to better serve you and your business.