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Pictured is one of the many aisles at the PPAI Expo in Las Vegas, which boasts over 1,000,000 square feet of promotional product exhibits.[/caption]
Most industries have numerous choices when it comes to trade shows. You can choose to attend local or regional shows, which may be on a smaller scale, or you may choose the national shows that are huge! Whether large or small, attending trade shows can be wildly beneficial OR they can be a colossal waste of time if you don't have a plan.
The promotional products industry is no different, we have dozens of smaller trade shows and 7 major events. While this article is specifically speaking to promotional product distributors, the tips below are valid for nearly all other industries.
The choice of what you get out of attending a trade show rests solely on your shoulders.
Following these simple tips, you can maximize your trade show experience to better serve you and your business.
Pictured is one of the many aisles at the PPAI Expo in Las Vegas, which boasts over 1,000,000 square feet of promotional product exhibits.[/caption]
Most industries have numerous choices when it comes to trade shows. You can choose to attend local or regional shows, which may be on a smaller scale, or you may choose the national shows that are huge! Whether large or small, attending trade shows can be wildly beneficial OR they can be a colossal waste of time if you don't have a plan.
The promotional products industry is no different, we have dozens of smaller trade shows and 7 major events. While this article is specifically speaking to promotional product distributors, the tips below are valid for nearly all other industries.
The choice of what you get out of attending a trade show rests solely on your shoulders.
Following these simple tips, you can maximize your trade show experience to better serve you and your business. 
Chances are your job has a "job description" with set responsibilities that were created BEFORE you were even hired. It's true that every effort is typically made to hire the best candidate for a given job; however, best isn't always a good fit.
Maybe you have personally written the job descriptions for your employees. Often times, these descriptions are very limiting and don't take advantage of the individual talents of your employees. The job descriptions can restrict your company from best utilizing the talents of your employees and actually restrict the company growth.
I know an amazing graphic designer who is working a job as a 
This blog title is certainly one that could easily be misinterpreted.
First of all, let's address a few things to set the record straight.
YES. I believe you should have a BIG plan. YES. I believe you should have BIG dreams.
Now that we have gotten that out of the way, let's dive into the idea of thinking small...
It's inevitable that you will have to do business with a BIG company, whether it be B2B or B2C. What you have likely noticed when dealing with these large corporations is the very corporate feeling you get with your transaction. The interaction is sterile.
These companies are often faceless. There is no