Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Promotional Product Ideas, Promotional Product News / 09.11.2016

Promotional Products are more effective than radio or TV ads.In past decades, TV and radio advertising has been considered top shelf by many advertising agencies and execs. However, with data in from the 2016 presidential elections, it seems times are achangin'. Is it possible this interruption style of advertising is no longer effective? If you compare results from the election to the media spend by each candidate, it seems radio and TV ads don't meet "cream of the crop" status, as many seem to think. According to CNBC, Trump spent only $238.9 million compared to $450.6 million spent by Clinton through mid-October. That equates to Clinton spending nearly twice as much as Trump. The difference is staggering, yet like it or not, Trump prevailed. Why is that?

Pivotal Factors

Promotional Product News, Sports & Outdoor / 04.08.2016

Promotional Insect Repellent Can Protect Against Zika VirusThis week, 11 new people were diagnosed with Zika virus in the North Miami area and the CDC issued a travel warning for pregnant women and their partners to avoid this area. To clarify, this travel warning is specifically for a small neighborhood (about 1 square mile) in the following area: NW 5th Avenue to the west, US 1 to the east, NW/NE 38th Street to the north and NW/NE 20th Street to the south. The CDC has recommended that you use insect repellent when outdoors in mosquito prone areas to avoid being bitten by Zika-infected mosquitoes. The EPA recommends using an insect repellent with one of the following active ingredients: DEET, Pacaridin, Oil of Lemon Eucalyptus (OLE), or IR3535. So it makes sense that giving away promotional sunscreen with one of these ingredients would be great to promote your company and help keep your clients safe, right?
Marketing, Promotional Product News / 02.03.2016

Promotional Products SalesOver the past 6 years, the promotional products industry has shown steady growth year over year. In fact, the numbers from 2014 boast over $20 billion in sales. So how does $20B in promotional products sales compare to other traditional advertising mediums? 2015 Estimates TV Advertising - $71.1 billion Internet Advertising - $55.4 billion Newspaper Advertising - $20.2 billion Radio Advertising - $17.4 billion Consumer Magazine Advertising - $16.8 billion Out-of-Home Advertising - $8.9 billion (Data Source: PwC Global Entertainment and Media Outlook: 2015-2019)
Drinkware, Promotional Product News / 10.11.2015

Promotional Boss TumblersIt seems like someone is always waiting for the Boss to do something. Well in this case, we are still waiting for the Boss, but in this instance, it's the Boss Tumblers. These tumblers have become so popular that the factory has not been able to keep up with the demand. These are manufactured structurally like the Yeti Rambler tumblers. However, many people don't know that Yeti products are not available to the promotional products industry, so that means no bulk orders of Yeti products can be personalized with your company logo. That's why the popularity of Boss Tumblers has increased so much. These tumblers are the exact same construction; however, the pricing is much better than Yeti. We've had hundreds of inquiries about the Boss Tumblers, and it seems each time we call the factory, we are told a new expected date for inventory that keeps getting pushed later and later. The first time we called it was November. Then November turned into December. Now, the new date is "some time in January." Here's the scoop about Boss and why we are still waiting on inventory.
Marketing, Promotional Product Ideas, Promotional Product News / 06.10.2015

The world of marketing can be confusing and expensive. For example, which advertising methods are most effective for your business? Which options don't work for your business? These are two very important questions you must answer to best promote your business. In order to make sure you are spending your hard-earned money on the right marketing efforts, you must have a plan in place. According to research, promotional products should certainly be an integral part of your marketing strategy. If you don't believe it, check out these statistics below and decide for yourself. 1. 2014 Promotional Product Industry Sales were over $20 billion and that number has been growing every year since 2009. I expect it will grow again once the numbers are in for 2015. There's a reason the industry continues to grow. It's because promotional products are the only marketing options that provide tangible goods to consumers. Billboards, newspaper ads, television commercial, radio ads, and online advertising don't offer a product that consumers can hold in their hands and actually use. While these can be beneficial forms of advertising, they aren't lasting like promotional products, which stay with the recipients for years. 2014 Promotional Products Sales