Candid Comments / 02.06.2020

As of today, COVID-19 is still causing hardships for businesses even though most states are in various phases of reopening. In addition, the riots happening in many of the major cities have caused more business closings, some of them permanently due to the severity of...

Candid Comments / 09.04.2020

After a busy January and February, March started the same way, until the COVID-19 calamity. Like with most businesses, stay-at-home orders, shelter-in-place orders, mandatory closure of “non-essential” businesses, and social distancing has changed the trajectory of our projections for 2020....

Candid Comments / 03.03.2020

Candid Comments is a monthly series from our CEO, Patrick Black, where he discusses the company's direction, obstacles, and growth. Follow our journey as we continually strive to perfect our process of delivering promotional products with ingenuity, quality, and simplicity....

Candid Comments / 04.02.2020

Candid Comments is a monthly series from our CEO, Patrick Black, where he discusses the company's direction, obstacles, and growth. Follow our journey as we continually strive to perfect our process of delivering promotional products with ingenuity, quality, and simplicity....

Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Promotional Product Ideas, Promotional Product News / 09.11.2016

Promotional Products are more effective than radio or TV ads.In past decades, TV and radio advertising has been considered top shelf by many advertising agencies and execs. However, with data in from the 2016 presidential elections, it seems times are achangin'. Is it possible this interruption style of advertising is no longer effective? If you compare results from the election to the media spend by each candidate, it seems radio and TV ads don't meet "cream of the crop" status, as many seem to think. According to CNBC, Trump spent only $238.9 million compared to $450.6 million spent by Clinton through mid-October. That equates to Clinton spending nearly twice as much as Trump. The difference is staggering, yet like it or not, Trump prevailed. Why is that?

Pivotal Factors

Promotional Product News, Sports & Outdoor / 04.08.2016

Promotional Insect Repellent Can Protect Against Zika VirusThis week, 11 new people were diagnosed with Zika virus in the North Miami area and the CDC issued a travel warning for pregnant women and their partners to avoid this area. To clarify, this travel warning is specifically for a small neighborhood (about 1 square mile) in the following area: NW 5th Avenue to the west, US 1 to the east, NW/NE 38th Street to the north and NW/NE 20th Street to the south. The CDC has recommended that you use insect repellent when outdoors in mosquito prone areas to avoid being bitten by Zika-infected mosquitoes. The EPA recommends using an insect repellent with one of the following active ingredients: DEET, Pacaridin, Oil of Lemon Eucalyptus (OLE), or IR3535. So it makes sense that giving away promotional sunscreen with one of these ingredients would be great to promote your company and help keep your clients safe, right?