Marketing, School Spirit Items / 15.01.2018

As a business owner, a common goal is to be #1 in your market. Your market might be only your local town, your region, or nationwide. For some companies, it could even be international. Either way, your company must have excellent relationships with your suppliers to reach that goal. You can't dominate your market if you have unreliable suppliers. Your suppliers must be trustworthy, fairly priced, and reliable. They must be willing to work with your company to overcome challenges if they arise, which any business owner knows far too well these "challenges" can show their face at the most inopportune times. On the flip side, you must be willing to reciprocate the business relationship with your suppliers. That means not beating them up on pricing. It means being loyal. It requires good communication.

Our #1 Foam Fingers Supplier

Recently, I had the opportunity to visit our favorite factory where our custom foam fingers are made. This experience was not only educational to learn the 7 steps to manufacturing bulk foam fingers but also critical in advancing our professional relationship with this key supplier.