College basketball opening weekend has come and gone and the pre-season AP polls were relatively unchanged from the pre-season polls. This exciting time for college sports is a time to take advantage of the high energy and promote your business through the use of basketball spirit items. In addition school spirit items are great items for fundraising for the team.
For businesses, your logo can be printed on mini basketballs and be thrown into the crowd after big plays and lead changes. The cost for custom mini basketballs is very minimal with the rewards being big. To increase the effectiveness of your basketball sponsorship, try adding a coupon for recipients to redeem by bringing in the ball to your store. Your coupon could be a free drink or a specific amount off their purchase. These special offers not only increase the likeliness of gaining new customers, but they also help you to track the effectiveness of your sponsorship.
For basketball booster clubs, school spirit items such as custom basketballs, pom poms, and other basketball spirit items can be huge sources of revenue. Selling these items at basketball games is a great way to help the team raise money to buy new equipment, uniforms, and stadium improvements.