Custom Corporate Gifts: How to Make a Lasting Impression on Your Customers

Custom Corporate Gifts: How to Make a Lasting Impression on Your Customers

You receive a generic gift card from a company you have been loyal to for years. How would you feel? 

Would you be excited, grateful, or indifferent? 

Would you remember the company or the gift after a few days or weeks?

Maybe yes, or maybe not.

Now think—you get a personalized gift from the same company that reflects your interests, preferences, and personality. You’ll remember this gift. Because research says a personalized gift makes 52% of people feel like the giver put a lot of thought into it.

The difference between these two scenarios is the power of custom corporate gifts. Custom corporate gifts are not just items you give to your customers. 

They are expressions of your appreciation, recognition, and connection with them. They are opportunities to show your customers that you care about them, know them, and value them.

Custom corporate gifts can also help you achieve business goals, such as:

  • Increasing customer loyalty and retention
  • Enhancing customer satisfaction and trust
  • Boosting brand awareness and reputation
  • Generating referrals and word-of-mouth
  • Driving sales and revenue

But how do you choose the right custom corporate gifts for your customers? Here are some tips and ideas to help you choose the perfect personalized gifts for your customers.

Tips for Choosing Custom Corporate Gifts

Know your audience. 

The first step is to know who you are giving them to. What are their demographics, psychographics, and behaviors? What are their needs, wants, and pain points? What are their hobbies, interests, and passions? 

The more you know about your customers, the better you can tailor your gifts to suit them.

Set a budget. 

Next, you should set a realistic budget. You don’t have to break the bank to create impressive personalized gifts. You can find many affordable options that still offer high quality and value.

Choose a theme. 

A theme can help narrow your options and create a consistent message with your custom corporate gifts. It can be based on various factors, such as:

  • The occasion or season (e.g., holidays, birthdays, anniversaries, etc.)
  • The purpose or goal (e.g., thank you, congratulations, apology, etc.)
  • The industry or niche (e.g., health, beauty, technology, etc.)
  • The personality or style (e.g., fun, elegant, quirky, etc.)

Pick a product. 

Once you have a theme, pick a product that matches it. The product should be relevant, useful, and appealing to your customers. It should also reflect your brand identity and values.

Some examples of popular products for custom corporate gifts are:

  • Mugs, tumblers, water bottles
  • Pens, notebooks, journals
  • T-shirts, hats, bags
  • Candles, diffusers, plants
  • Chocolates, cookies, candies

Add a personal touch. 

The final step is to add a personal touch to your custom corporate gifts. This is what makes them truly unique and memorable. You can add a personal touch by:

  • Customizing the product with your logo, name, slogan, or message
  • Personalizing the product with the customer’s name, initials, photo, or message
  • Packaging the product in a creative way with ribbons, stickers, tags, or cards
  • Writing a handwritten note or card to accompany the product

Examples of Custom Corporate Gifts

To inspire you, here are some examples of custom corporate gifts that have made a lasting impression on customers.


BarkBox is a subscription service that delivers monthly boxes of dog toys and treats. They send custom corporate gifts to customers on special occasions, such as their dog’s birthday or adoption anniversary. 

The gifts include personalized cards with the dog’s name and photo and themed toys and treats that match the occasion.


Netflix is a streaming service that offers thousands of movies and shows for online viewing. They send custom corporate gifts to their loyal customers who have been subscribed for a long time. 

The gifts include personalized socks with the Netflix logo and the customer’s name and popcorn and candy to enjoy while watching Netflix.


Starbucks is a coffee chain that offers customers various beverages and food items. They send custom corporate gifts to customers who are loyalty program members. The gifts include personalized mugs with the Starbucks logo and the customer’s name or initials engraved on them.


Lush is a cosmetics company that sells natural and handmade bath, body, and hair products. They send custom corporate gifts to their customers who have made a large purchase or have been loyal for a long time. 

The gifts include personalized gift boxes with the Lush logo, the customer’s name, and a selection of products that suit the customer’s preferences and needs.

Why don’t you let Perfect Imprints do this for you?

Perfect Imprints is your one-stop shop for creating personalized gifts to impress your customers and grow your business. 

We have various products, a simple ordering process, a low minimum order quantity, a high-quality printing and production process, and a friendly customer service team. 

Drop us your message today

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