Set Goals For Your Promotional Products

Do You Have Goals For Your Promotional Products?

When you buy promotional products, it’s important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal.

Shortcuts don’t work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal.

Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share.

While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Email Signups – High traffic events such as trade shows, festivals, and concerts are excellent opportunities to grow your email list. Email marketing remains one of the most successful ways to promote new sales and obtain new clients for your business. Entice email sign ups with free giveaways. Suggested giveaways include koozies (if canned beverages are being served), commemorative cups for the event, or promotional sunglasses. All of these items are cost-effective gifts, yet options which serve a purpose while at the event while encouraging attendees to share their email addresses.

Appointment Setting – FREE gift when scheduling an appointment. If you can get 15 minutes face-to-face with qualified prospects, that’s gold, right? With this time, you can work your magic. To entice these appointments, you need to make sure the gifts are high quality. A cheap pen or a chip clip won’t cut it for this purpose. Suggested giveaways include stainless steel tumblers, Bluetooth speakers, or power banks. Because you have a higher likelihood of closing deals when you have appointments, higher priced promos are worthwhile investments.

Online Orders – By giving away promotional items with discount codes to save money on orders, you will entice new online sales. To make your promos more effective, create a sense of urgency with discount codes which expire soon. Choose easy to mail promotional items and send to past customers who have been inactive during that past six months. Suggested giveaways include sticky notes, magnetic calendars, or jar openers, or plastic tokens. By choosing items that easily fit into a standard envelope, you can mail them with only the cost of a First Class Letter. There are many other easy-to-mail promotional products to choose from, so get creative with the print copy and offers to entice more online orders!

Offline Orders – To drive more local sales at your brick and mortar store, promotional products can be an extremely effective catalyst. By printing specific offers on the items and handing them out to your local community, you can entice more traffic to your store, thus increasing sales. Don’t forget to include an expiration date for the offer to create a sense of urgency. One very effective way to get hundreds or thousands of items to a large crowd is to sponsor a set of mini footballs for your local high school team. Include an offer on the footballs such as $5 off a purchase, a free appetizer, or 10% off a purchase. Then have the cheerleaders throw the footballs into the crowd during time-outs and after the home team scores. Suggested items include mini footballs, drink tokens, or matchbooks.

Subscription Sign-Ups – If you offer a monthly subscription service, your goal is to get as many new subscribers as possible. With promotional products, you can entice new subscribers by offering a free trial or a free month for your service. Print the offer code directly on the promos and pass out at events or mail to targeted prospects. Suggested items: promotional pens, stadium cups, or lip balm. An alternative approach is to offer a free gift with signup. These gifts must be enticing, so skip the cheap items. Go for items such as headphones or Bluetooth speakers.

Because promotional products are tangible items which can connect to all 5 senses, they are the most powerful marketing items available. As with any type of successful marketing campaign, planning and research are required for the best outcome. Research your prospective buyers to determine promotional gifts that will likely appeal to them. Include a clear call-to-action on your promotional products. Make your campaigns trackable by using unique coupon codes or special offers that are different from your other types of advertising. With this consistent approach, you’ll gain a steady stream of new, loyal clients.

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Patrick Black
patrick@perfectimprints.com

Patrick Black, MAS, is the founder of Perfectimprints.com and has been in the promotional products industry helping businesses and organizations since 1999. When not geeking out over the newest and greatest promotional items, you can find him paddleboarding at the beach or hanging out by the pool with his wife, three kids, and his basset hound in Fort Walton Beach, FL.