8 out of 10 businesses prefer customized tokens as a brand’s promotional product. It’s because customized tokens help build your brand and attract more customers. 100% of the consumers are keen to get their hands on a promotional product because who doesn’t love to get free promos?
This blog post will discuss everything you need to know about customized tokens. By the end of this post, you’ll have a better understanding of how customized tokens can be used to benefit your business.
What Are Customized Tokens?
You can use customized tokens in various ways – like promoting an event or your brand.
Also known as access tokens, customized tokens include more information about the brand, such as its logo and name. This information is encoded in the token – so that it can be used by the users and provide them with the appropriate level of access.
But the main goal is to promote your brand and its products. So, you can create such tokens for your business needs and distribute them to stakeholders or beneficiaries.
Here’s how you can use a customized token to build your brand image:
- Reward or incentive programs
- Discounts on products and services
- Customer loyalty programs
- Employee recognition programs
How to Use Customized Tokens?
There are several ways to get the best out of customized tokens, but here are 4 kick-ass ways to use them for your brand promotion:
Offering Discounts to Customers
You can use customized tokens to attract customers and encourage them to do business with you. For example, you can offer a discount to customers who use your custom token, or you can use your token to enter customers into a drawing for a prize.
Tracking Customer Loyalty
You can also use your token to track customer loyalty and offer rewards to your best customers. There are many possibilities for using your customized token, so get creative and see what works best for your business.
If you’re hosting an event, you might have a unique token only available at the event. Or, if you’re giving away samples of your product at a trade show, you can provide them with customized tokens.
Market your Brand
Customized tokens can also be used for marketing purposes. For instance, if you want to send out personalized emails to customers about upcoming sales or promotions, you could include a custom token with each email that contains information about your company or product.
What Are The Benefits Of Customized Tokens?
You can spread the word about your brand and product by creating customized tokens. It’s a unique and attractive tool for branding and marketing. It will draw more attention to your business as it can be used in different situations, such as:
- Advertising – when you have an opportunity to advertise your products or services on social media, you can use the customized token instead of traditional advertising methods.
- Promotion – the customized tokens allow you to promote your brand to a specific segment of potential customers, which makes it more effective than traditional methods of promotion
- Business Development – customized tokens help attract new customers by creating a positive image of your business.
How Can Customized Tokens Be Created?
There are a few different ways that customized tokens can be created. One popular digital token creation method is using a service like perfectimprints.com. With perfectimprints.com, you can upload your own design or logo, and they will create the tokens for you.
You can customize your DIY tokens with various materials depending on your preference.
Wood: The most popular material among digital currency enthusiasts is wood. They have a natural look and feel that goes well. They are durable, affordable, and available at many stores.
Plastic: Plastic tokens are suitable for those who want to keep their tokens safe in their wallets. They are also available in a variety of colors which makes it easier for customers to match the color of their wallets.
Metal: Metal tokens are the most expensive and secure option as they come with an embedded chip that protects them from hacking attacks.
What Are Some Examples Of Customized Tokens?
Many different types of customized tokens are used for various purposes. Some common examples of customized tokens include wooden nickels, plastic, and metal tokens.
Each type of token has unique benefits and can be used for different purposes.
- Wooden nickels are a popular type of customized token. They are made from high-quality wood, which makes them durable and long-lasting. Wooden nickels can be used for various purposes, such as promotional events, corporate giveaways, etc.
Check out this wooden token on Perfect Imprints:
- Plastic tokens are another popular type of customized token. They are often made from PVC or other plastic types, making them durable and long-lasting. Plastic tokens can be used for various purposes, such as promotional events, corporate giveaways, etc.
Here’s what metal tokens look like:
Concluding the Thoughts!
Customized tokens make great brand promotion tools. They come in many forms and sizes. They exude prestige and evoke the right kind of image you want your brand to be associated with.
Though some give off more class than others, this should not be a consideration when choosing a token. Always go for the one that has a lasting effect on your clients, prospects, and employees. Contact Perfect Imprints with any remaining questions you have about your custom tokens.