In 2016 there were over 5.6 million small business firms in the US, and that number has only grown since then. All of those businesses want to be successful, of course, and any business worth its salt understands that the key to this success lies in good advertising.
If you’re a small business owner—or someone who runs a sports team or non-for-profit organization—you’re likely always looking for ways to get your company message out there and make a name for yourself. This can be tricky when there’s so much competition, but luckily there are key things you can do to stand out.
Making marketing fun, for example, is bound to help your organization thrive! While there are a lot of ways to get your name out there, none are as fun and party-ready as custom thundersticks are. With these products, you can put your name and logo on something that many people will see and use while having an amazing time.
Here, we’re going to tell you what custom thundersticks are and why they’ll help your business. Above all, though, we’re going to help you through the process of designing a custom thunderstick that your team—and everyone else—are sure to love.
Learn About Thundersticks
Before beginning the customization process, it’s important that you know what exactly thundersticks are. After all, how can you use something you don’t know anything about as an effective advertising tool?
Read on to learn what thundersticks are and how they’re used. We’ll also give you insight as to what different types of thunderstick you can choose to customize, so keep your eyes peeled!
What Are They, Anyway?
Thundersticks—also known as bam-bams, bangers, or cheerstix—are inflatable noisemakers. Even if you’ve never heard the name, you’ve probably seen them before. Have you been to a football or basketball game and seen someone banging two giant inflatable sticks together to make a loud pounding noise?
Those are thundersticks! You might be wondering what the point of them is, but this thought just goes to show that you’re taking bangers for granted. Do you like the excitement that thrums through the crowd at your favorite team’s sporting events? The loud sound when everyone is clapping and cheering at an amazing touchdown?
That noise wouldn’t be nearly as great without thundersticks. Not only are they an awesome auditory experience, but they work as an exciting visual, too. It’s tough to explain, but when everyone is clapping their bam-bams together in unison, there’s a huge sense of team camaraderie. Click here to see a video detailing their history and showing exactly how cool they are in action!
What Do They Do?
Well, obviously, thundersticks make some noise.
But no, seriously, for you as someone using them to advertise, they display your company name and logo in a place of prominence. Lots of people are at events where thundersticks are used, and if everyone is banging your organization’s logo around at the same time, people are bound to become curious about it.
Thundersticks are also super portable because they’re inflatable. Before they’re blown up, they take up virtually no space. This means that they’re perfect for passing out at any event, whether it’s on the sidelines of a baseball game or at a table on career day.
Where Are They Used?
As we’ve established already, the places where bam-bams are used the most are sporting events. Since America loves sports so much, this makes a lot of sense! People want to show support for their favorite teams, whether they’re major or minor league. High school and college sporting events are also made more fun with thundersticks.
But there are other places where thundersticks are used, too. They’re used a lot at concerts in hopes that the star onstage will notice them and have fun along with the audience. This is a particularly good way to rock out since everyone can bang their sticks together and feel the beat.
Political rallies are also a huge place where thundersticks have made appearances. Especially in today’s political climate, everyone wants to be heard. Thundersticks make it easy to call attention to yourself and your views, so people love them!
What Types Are There?
Okay, so you know the basics of what a thunderstick is and what customizing one can do for your business. Great! Now it’s time to learn what types of thundersticks are out there just waiting to have your logo printed on them.
Thundersticks come in may types. From sleek black to neon reds, yellows, or blues, there are a ton of colors to choose from. Pick something that makes your custom design stand out. There are also thundersticks made for multiple uses vs. those made for only one use, so that’s a factor to consider.
There are even light-up thundersticks that are perfect for events that take place at night! Think about how cool it is to wave around glow sticks at a midnight music festival. Now imagine that those glow sticks were bigger and made some noise. Awesome, right? That’s how glow-in-the-dark thundersticks are.
The bottom line is that when it comes to the kind of thunderstick that you can customize, the possibilities are limitless!
Think About Your Organization’s Needs
After you understand what thundersticks are and why they can be a huge benefit to your organization, it’s time to start thinking about what you need your custom design to accomplish. That’s why the next step is to think about the needs of your specific organization.
What do you want your bam-bams to achieve, and how can you meet these goals? Read on to answer this pressing question.
What Are You Using Them For?
The first thing to consider when creating your custom design is what, exactly, you’re going to use them for. If the bam-bams are going to be used at a smaller, more intimate gathering, maybe you can get away with a smaller logo or a color that’s more similar to your word art. In a large arena, everything must be bigger and stand out.
If you’re customizing thundersticks, be sure to consider the size of the event they’ll be used at. Sometimes, though, when you hand out custom thundersticks at a job fair or a corporate retreat to be used later, you don’t know what venue people will take them to.
That’s where you might feel stuck, but it’s important to think about what you can control. If you’re customizing thundersticks to give out, think about what will work at the distribution venue. Customizing thundersticks so they’ll look good in the hands of prospective clients or employees will make sure that others come to your table, too.
How Long Will You Need Them?
If you are designing custom thundersticks to be used at a specific event, it’s crucial to consider how long you’re going to be needing them for, too. If the event is a one-and-done, then single-use thundersticks are the perfect thing to customize. They’re affordable and effective, so check them out!
But if you want your thundersticks to be used multiple times or if the event that you’re giving them out for is particularly long, this might not be the best option. There are multi-use thundersticks that work just as well as single-use ones. They save you the hassle and money of having to give more bam-bams out to the same people over and over again.
How Many People Will Use Them?
Although you’ve already thought about the size of your event, consider how many individual people you’re going to give bam-bams out to while you’re customizing. This will help you decide on a color scheme.
If a lot of people are going to be toting your organization’s thundersticks, it might be a good idea to get them in a few different colors. PerfectImprints does offer a variety of options, including blank solid colors (no logo), after all, that will give you an amazing selection.
Still, if there aren’t too many people you want to give thundersticks out to, you can probably stick to having only your organization’s recognizable colors. This is also the case if you’re handing them out at a job fair or similar venue since people will later associate the bam-bams (and the fun time they’re having while using them) with your business and your business colors.
Create a Design
Now that you know what to think of when designing a custom thunderstick that your team will love, it’s time to get into the nitty-gritty of actually sitting down and creating the design. In this section, we’re going to tell you exactly how the customization process should work and how you can make it go more smoothly.
Brand, Brand, and Brand Some More
When building your custom thunderstick (or anything to do with your business, really), the single most important thing to think about is branding. This pretty much means that it’s essential to create and exhibit a name, symbol, or design that people can identify as symbolizing that company.
We’re sure you can imagine the checkmark belonging to Nike, McDonald’s golden arches, and the Disney D. These are all great examples of branding because anyone can identify them and immediately think of that business or product.
In creating your thunderstick design, it’s important that your brand logo be prominently placed and stand out. This means you won’t want your logo color to be too similar to the background. You also don’t want it to be insignificant and blend in with the rest of the thunderstick.
This will make a clear connection in people’s minds that the thundersticks are your organization’s and cause them to think of your services whenever they see the logo.
When creating your custom thunderstick’s design, it’s important to consult other people. It’s tempting to just make something that looks nice to you and then head to the check-out, but if you don’t get a second opinion, disasters like typos and off-center logos can happen.
If there’s a mistake in your design, it can mean trouble for your organization. You don’t want to look sloppy, so be careful and get second opinions.
Have People Connect To It
When you’re talking to others, make sure that they like and connect with your design, too. Is your logo relevant? Does it stick in their minds? All of these are important questions to ask. If the answer is no, you may consider reevaluating your brand.
Another thing to take note of is that people need to be able to easily see your design if they’re going to connect to it. Don’t make the mistake of having your logo and name on the inside of the thunderstick, meaning the place where they meet when you bang them together. You want to be showcased, not hidden!
Make It Memorable
The most important thing about designing a custom thunderstick is to make it memorable! We’re here to help with that, though, since our website makes customization so easy.
To add a design to your thunderstick, all you need to do is click the link on the PerfectImprints web page that showcases the type of bam-bam you want (single-use, light-up, etc.) Then head down and select the number of thundersticks you want.
Finally, the next step will be to upload your design. You can just put any jpeg file into the website and it will place it on the thundersticks you’re ordering. This simple and efficient system works wonders, so get cracking!
Create Your Perfect Thunderstick
Advertising for any organization can be tricky. You want people to see your brand and learn what you’re all about, but you don’t want to bore them by jabbering away about your company mission. Custom bam-bams are a great way to get your name out there to an audience that’s already hyped up and make sure that people associate your name with excitement.
Now that you know how to create the perfect thunderstick to advertise for your business, sports team, or other organization, it’s time to get customizing! Click here to see the wide array of designs that we at PerfectImprints offer. We’re here to guide you through the customization process and make sure that you get the best bang for your buck—no pun intended.
It’s time to get out there and make some NOISE!