What Are Graphic Design Services And Why Does It Matter?

Investing in graphic design services is well worth the time and money spent. These are individuals educated in their field, both on creativity and the techniques required to produce the best end product.

If you’ve ever attempted to create a logo or custom graphic design, you learned quickly it is not as easy as you thought. It’s a common misconception that all one needs is some clipart and a little imagination to create a design. Once you arrive at the printer or submit your files online, it is kicked back with a list of flaws and miscalculations.

A graphic designer can take your idea from vision to finished product. They know the latest technology trends in the design industry. Most importantly, they ensure your logo or other graphic stands out.

It doesn’t matter if you are creating a logo design for your business that needs to easily transition from full color to one color. Or if you’re creating a graphic design for a personal event or endeavor. People will appreciate the finished product if it is professionally done.

Are you looking to create a dynamic custom graphic? Keep reading to learn why professional graphic services are needed.

What are Graphic Design Services?

Digital marketing places businesses in the right position to succeed. Incorporating websites, social media, and video into their arsenal can be the difference between success and failure. The competition is stiff, and graphics are one area you simply cannot waiver in.

What is graphic design services all about?

Graphic design is the process of communicating a message via images, illustrations, and typography. Oftentimes you only have a few seconds to tell a story to a potential customer. The right designer can get the impact you are seeking.

The services a graphic designer can offer to your business covers different aspects which we will discuss below. Your business may need a wide array of services. Therefore, it is important to seek a designer or design agency to address all of your marketing needs.

Different Types of Custom Graphic Designs

Every business has different marketing requirements. A small business may only need a logo or company t-shirts. When it comes to larger corporations, demand will grow and they will need a higher level of expertise.

When shopping for a graphic design or a particular service be sure you understand exactly what you need. Do your research and determine your budget. Make sure the company you hire has the ability to produce the graphics you need.

It is a good idea and may come with cost savings if you find a company to create your graphics and also print what you need.

Whether it’s high-quality t-shirts, packaging for your products, or signage, you want the best quality from design to production.

Now let’s look at items that require graphic design services.


Custom graphic designs are not just for items that will be printed. There are times when companies need graphics for presentations and videos.

Creating an infographic with the right amount of information, the perfect fonts, and color schemes can make or break a presentation. Companies are not only presenting to external customers, but they also need to engage their internal partners as well.

Attention spans are said to be getting shorter and making presentations that are full of text, no longer work. Your graphic designer will work with you to create presentations people will stay tuned into.


If you are a business requiring employees to wear company-issued apparel the least you can do is create something they won’t mind wearing out the door. Apparel also comes in handy when you are looking for promotional products and giveaways.

A graphic design service is more than creating an image to place on the left breast area of a polo. The designer will help you select the best fabric, the right colors, and help you choose between a screen print and embroidery application.

You may want to do something creative such as text running vertically on a sleeve. Your designer can ensure the proper placement for the effect you are looking for.

It’s important to remember when your merchandise is being worn out in the community it is an extension of your marketing strategy. Create apparel with graphics people other than your team will want to wear.

Banners and Signage

Banners and signage can range from temporary banners announcing an upcoming event to the 3D sign for your business. A skilled graphic designer will be proficient creating artwork of any size and layout.

Working with an image for a 6 x 4 postcard will be totally different than creating a design for a 10ft wide sign that will be displayed outdoors.

With the postcard, the person viewing it will have it in their hand and will be able to make out the message printed on the card. For signage, you want to ensure the message is readable and noticeable from a distance whether it’s sunny outside or dark and cloudy.

You’ll also want to take into consideration whether or not the sign will be illuminated with lighting. Also, to consider is the material the graphics will be printed on.

Logo Designs

The most popular design businesses will need to have created is their company logo. This graphic will be a part of your company’s overall image, so you want to create something which is reflective of all your company stands for.

It’s easy to fall into the trappings of online logo makers that have you choosing from overused clipart. With a graphic designer, your logo design will be unique to your business. You’ll even be able to get a Trademark to inspire brand loyalty and prevent others from using your creation.

One important aspect of custom graphic design when it comes to your logo is the ability to have the design created in color, as well as a monotone. Your designer will also know the different file types, you’ll need.

Online Advertising

If your business will use online advertising, you’ll want your graphics to be created by a professional to get the right results. Online advertising includes products you may sell on an eCommerce website or online ad space you purchase via Google AdWords.

These graphics could include images taken with a camera or created in a design program. The graphic designer will understand the importance of copyright and ensure all of your graphics have your logo.

Print Material

We hear a lot of talk about digital media and digital advertising it is easy to forget there is still a strong market for print media. We’re heading into the heart of the political season. Graphic designers will be in heavy demand creating mailers for candidates and ballot amendments.

Other uses for print media include food and drink menus at restaurants, handbills at the theater, and advertising handed out at trade shows.

There are plenty of opportunities for businesses to participate as vendors. At these events, there is a chance you’ll be side-by-side with industry competitors. For the occasion, your marketing materials need to be professionally done.

Social Media

More and more businesses are learning social media is really their friend. Creating a business page is not the same as having a regular account to mingle with friends and family. Sites like LinkedIn, Facebook, and Twitter provide inexpensive ways to reach your target audience.

A skilled graphic artist can help you do just that by creating images and short videos for your pages. Since the goal is to get people to engage with and share your content, you want to be strategic. People can easily tell when a professional create your content and when you did it yourself.

Social media is such a big part of businesses there are graphic design services geared towards creating content for that purpose.

Vehicle Wraps

We see them everywhere. Trucks, cars, and public transportation used as moving billboards. Vehicle wraps can cover a car door or an entire city bus. To get your concept from a computer screen to a large curving surface requires the expertise of a custom graphic designer.

Vehicle wraps can be as simplistic as wording or as intricate as a full scene including people, houses and cityscapes.

The artwork has to be scalable, so it doesn’t lose its visual effects during the printing and application stages. A huge part of the designer’s job when creating images for a vehicle wrap is ensuring wording appears in the right location.


We’ve mentioned the need for a graphic designer to create marketing material for vending opportunities. Now let’s take it one step further. Your booth set-up is just as important as the material and promotional products you’ll hand out at an event.

Businesses relying on trade shows, conferences, or even music festivals, to make money, need a branded booth setup. This includes having your logo design on your event tents, table coverings, signage, staff polo-shirts, and more.

Having a cohesive are well thought out vision for your booth space is important. Your ideas are perfected when you bring in a graphic design company experienced in getting businesses to the next level.

Why Your Business Needs a Professional?

Now that we have explored the many graphic design services you can receive when hiring a professional, it’s time to answer why you need a pro. Consistency, professionalism, and expertise have already been covered.

Here are the most important reasons why graphic design services need to be a part of your marketing budget.

You Lack the Skills

Most business owners are not graphic designers. Your focus needs to be on the day-to-day operations of your business. Ensuring your employees have the tools they need to provide quality services to your customers. You also want to focus on the future and to stay abreast of new trends and technology.

Anything outside of what you are trained to do and what you’re passionate about will not rise to the level of proficiency it requires. Your business is too important to slack on quality marketing materials in order to save a few dollars.

It Will Save You Time and Money

If your personnel budget allows for it, you can hire a graphic designer. Ask yourself, do you have demand great enough to invest in a salary, benefits, and technology to have this person on staff. The answer is probably no.

Outsourcing your graphic design tasks is cost-effective. You’ll get the best artwork in a timely manner whenever you need it. There is no time wasted between the creation of the artwork and getting it to the printer.

Your Marketing and Branding Will be Professional and Consistent

Consistency is crucial when it comes to branding. Your graphic design services have to be provided by highly skilled creatives who know your company. As you build a relationship with the designer, they become an extension of your business.

Their knowledge and expertise ensure your color schemes are consistent. Logos are always strategically placed. Images in graphic designs represent your core demographic.

Measuring the success of your marketing campaigns is easily tied back to the effectiveness of your customized materials.

Having a Creative on Your Team Means Endless Design Ideas

Graphic designers are creatives, so they love bringing ideas to life. Once you build a relationship, every opportunity is a chance for the designer to create fresh new content to elevate your marketing media.

Plus, they stay abreast of new trends to ensure you’re not using outdated practices.

Graphics Matter

Now you have a better understanding of the importance of graphic design services. Are you ready to hire someone for your next project? It will give you peace of mind and the confidence to stand in front of your marketing materials with pride.

We’re here to help you take your promotions to the next level.

If you have any questions please don’t hesitate to ask. Click here to get a graphic design quote for your next promotional project.

Bailey Toole
[email protected]

Bailey Toole is the Marketing Manager at Perfect Imprints. Bailey is specialized in digital marketing and social media content development. In her free time, she enjoys spending time with her family at the beach and tailgating for Auburn football games.