Digital marketing encompasses a wide variety of marketing channels, strategies, campaign types, and more.

What may come as a surprise is that email marketing is one of the most effective forms available for your use, and it may be exactly what is missing in your company’s marketing!

Like all forms of marketing, it requires thorough research and investment, but that’s the beauty of working with an agency. They can help make sure that you follow all the right steps to successfully implement your marketing campaign.

What is email marketing anyway?

By definition, email marketing is the act of sending a commercial message, typically to a group of people, using email.

So, what makes it different than manually sending emails to consumers for your business?

Well for starters, there are ways of automating this strategy, which will make it much easier for you and will save you lots of time as well.

It is often used for advertising purposes, soliciting donations, and encouraging sales. Many companies will also use email marketing to keep their email list subscribers updated on the brand, new product launches, and inform them of sales going on.

While you may think that email marketing involves sending the same exact email to a mass amount of people, you can do much more than that. Email marketing gives you the option of sending specific emails and making changes according to what consumer the email is being sent to.

For example, your company may be offering a discount on shoes for subscribers who have purchased shoes specifically from your business. You can easily change that email to have a discount for subscribers who have bought jewelry from your business and send it specifically to them.

The process of email marketing simply makes it easier to build your brand with a community around it, and easily get relevant information and sales promotions to specific people.

Often when you visit a website, they will give you a discount – 20% off for example – if you provide your email address.

This method is often used as an incentive to add you to their email subscriber list. The hope is that you will enter your email, use that 20% off deal, and order from the website, and their regular emails will get you to come back and shop with them in the future.

This is a very effective way to get first-time visitors to your site to make a sale and eventually become loyal customers.

Does it work?

It absolutely works!

While it can be exhausted to receive hundreds and even thousands of computerized emails from various companies, if done correctly, it can make a big impact on your customers and brand.

For one thing, a great way to grow business and gain customer loyalty is by building a community out of your brand.

Some businesses will even send out weekly or monthly newsletters to email subscribers including everything from upcoming sales to podcast links related to their company.

Another great thing to include in these emails is specific product suggestions for that consumer.

Often, these emails will include product suggestions, or “people who purchased this item also purchased” to show the subscriber other items they may be interested in or looking for.

If this person makes purchases frequently, this can be very helpful for them, and ultimately they’ll stick with your company because they like the experience of it.

The key to email marketing campaigns is making sure what is sent to the consumer is relevant to them, and useful!

No one likes to have a flooded inbox full of junk that they aren’t interested in. The content in these emails matters!

Who is it best for?

In short, email marketing is actually a great resource for any company. Big or small, corporate or local, high-end or affordable, email marketing can change the game for your business.

Email marketing campaigns can help your business meet various goals.

If you’re looking to gain new customers, this is a great way to go about it. If someone is interested in or has heard of your business but hasn’t made a purchase, an email offer may be the push they need to become a customer!

This is also a great way to maintain your loyal customers so they know you care about them. Giving them exclusive deals and offering things like rewards programs via email marketing can turn a wandering customer into a loyal one.

When you consider that email marketing allows you to specifically cater and alter what you put out to fit different consumers, it can be more effective than posting something on social media and hoping it appeals to all of your target customers.

Any company looking for a great ROI would be successful with using email marketing. To this day, it actually remains the most profitable of all available marketing channels, meaning it is definitely worth it!

Ready to start your email marketing with an agency?

If you still aren’t sure about it, consider this: email marketing is a great way to connect the other marketing channels you use for your business.

While a consumer may not always check your Instagram and Facebook pages, they likely check their email every day.

By connecting these, you can include recent social media posts in your email newsletters. That way, consumers will see these posts in their emails, even if they didn’t see them originally on your social media page.

This can boost the engagement of the content you post and will make a huge difference in the long run.

The key to being a successful business is making sure you aren’t forgotten by a consumer, even after they’ve made a purchase or two.

It’s vital that you stay relevant in the eyes of your customers, and adding email marketing with an agency into your marketing strategy will ensure that.

So go ahead, hire an agency to help with your email marketing, and watch the magic happen!