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How to have a Successful Webinar
For several reasons, webinar programs are valuable in any marketing mix. They provide your company with such a convenient platform to build itself in your industry as a thought leader and help build brand awareness for the company. But more than that, webinars for your company can be important, inexpensive, and revenue generators. So the question is, how can you have a successful webinar?
While webinars are important and can help build your company’s brand, they can be time-consuming. From planning to executing, and concluding, a webinar needs to be well thought out in order for it to be successful.
Here are some tips you can follow on how to have a successful webinar
Table of Contents
Plan
Like all successful things in business, you need to have a well thought out plan for your webinar.
Topic and Headlines
Make sure your webinar has a good topic. Don’t just choose something that sounds good to you or sounds short and sweet. Research keywords or phrases to give your webinar great search potential.
You need to provide value to attendees by clearly communicating your message and giving them actionable tips and suggestions, whether you are educating them about a product , service, or significant trend in your industry.
Use search tools like SEMrush, Moz, Google search console, Answer The Public, etc. The tools will help you with the search optimizing for your webinar.
Choose Your Webinar Platform
Choose a webinar platform that’s easy for you to use and make sure it’s easy for your audience to navigate.
There are multiple platforms to choose from with various features that can help you make your decision. Platforms like Webex, Adobe Connect, Webinarninja, and many more, can help you get ready to host a successful webinar.
Create a Page
Design a landing for the event
Make sure the landing page requires a name, company name, and email address to register and has all of the information about the webinar.
Promoting The Webinar
For any webinar, give yourself at least one month of planning time. This gives enough ability to organize the messaging for your speaker, your creative team to develop the artwork, and to drive registrations for you.
It’s time to concentrate on promotions once you have the program specifics and art set in stone. Email and organic social networks are two of the most effective webinar promotion platforms. At least two weeks from the webinar broadcast date, you’ll want to begin email promotions, and I would recommend sending three invites: one initially and then two follow-ups. Social media posts are a perfect way to directly push last-minute registrations.
It’s important to create a list of ways of how you’re going to promote the information about the webinar. Think about news release, social networks, email, blog, Facebook ad, or Google ad.
Create a short video about the webinar. The video should be between a 1min to 1min 30sec long talking about the information that will be in the webinar and what people will take from it. Attach this video to the landing page or any promotion material you plan distributing. This will create some excitement for people that are curious about what the webinar will offer.
Before And During The Webinar
Practice your webinar many times to make sure that the day you go live, everything runs smoothly.
Several days before the event, rehearse your presentation with yourself or the speaker to ensure that all of your equipment is functioning properly and close any unnecessary apps that can slow down your computer.
This will help you recognize any possible problems and remove them, and will boost confidence in you or the speaker’s ability to produce a stellar webinar.
Don’t forget to connect with your audience during the webinar. Don’t focus on your script too much.
You will provide valuable input to your audience, so be sure to ask them questions and initiate conversation every 4-5 slides. To answer their questions, you should also leave plenty of time at the end of your presentation. For instance, if your webinar is 45 minutes long, for questions, you can add another 45 at the end.
After The Webinar
You still have one of the most important things ahead of you right after the webinar concludes: the follow-up. It is necessary to follow up with registrants not only to continue the dialogue with those who attended webinar and provide an additional touchpoint, but also to turn registrants into “successes” or individuals who take your campaign’s desired action.
Measure The Results
Another important thing to do after the webinar, is to track and measure the results of the event. This can give you an idea of how successful your webinar was and areas you can focus on when you plan the next one.
Some metrics for webinars that you can track include:
- How many individuals have registered?
- What were the top registration sources?
- Currently, how many people attended?
- What was the amount of time they spent watching the webinar?
Conclusion
Webinars are a highly efficient way of exchanging in-depth data in an interactive format. First step is to determine what your priorities are and then to choose a platform and format that meets those requirements. It takes a lot of preparation, coordination, and follow-through to produce a webinar, from deciding on a given topic, finding an amazing speaker whether it be you or someone else, to preparing for the live event. The subjects, content, and the speakers should give your target audience true value.
