How to Set Your Business Apart From All Other Competition

Stand out in the crowd from all other competition! Set you business apart now!

Why should I buy from you? What sets your company apart from any other competitor? These questions often stun marketers– the people who are supposed to know the business inside and out! 

If your prices are no different from others, and if you are not offering something exclusive to your brand, then why would I shop with you? How can a client determine why to shop with you if you can’t set your business apart from the competition?

Gathering Unique Selling Proposition

Setting a business apart from the competition takes time–identifying unique selling propositions (otherwise known as USP) is important when putting together a marketing strategy. Whether you are starting a new business or reinventing an old one, identifying core USP elements is a big part of the process. 

Your unique selling proposition can be anything! It should often stem from your company’s marketing strategy and core values. It could be, for example, immaculate customer service from the initial interest in the products or services until after the purchase is made. By the end of this, you should be able to answer the following questions:

  • Is your company unique?
    • If yes, in what way?
    • How can you prove that your company is unique?
  • If you are not unique, are you better at your specialty than your competitors?
    • If yes, what is it that makes your company better or different?
  • Do you provide quality products, prices, and/or services?
  • Do you provide value or represent status enhancements?
  • Do you use guarantees to back up the quality of your product or service?
  • Do you provide unmatched customer relationships?
  • Are you reliable and/or do you keep open communication with your clients?

Assuming you do not have the answer to any of these questions, I have drawn out our Perfect Imprints strategy and why we are top-rated go-to distributors for promotional products. You may use this outline for your own strategy. If you would like to skip over this next part, you can find our marketing strategy in 20 words or less at the bottom!

Who is Perfect Imprints?

Identify Business Specialties and Why They are Different From Competitors

Perfect Imprints has been a top-rated promotional products distributor since 1999. 

This sentence shows that we are experienced in what we do. We have longevity and have a reputation to withhold.

Our expertise and relationships with promotional product factories consistently make us a top distributor for companies all over the country. 

We network with different distributors so that clients are presented with options in terms of pricing, shipping, etc.

Since we have in-house graphic designers, we can ensure that clients are pleased with their marketing campaigns and that they are helping increase their reach and sales. 

We are a small, local business and want to represent our clients to the best of our ability. Before we finalize a design, we are thorough in making sure clients are satisfied with it first! This process is particularly unique from other promotional marketing techniques.

We have expertise with school fundraisers, so finding spirit items to help your booster club can be done with ease. 

We are experts in our industry. We know the most popular products we have to offer for schools include mini footballs, stadium seat cushions, foam fingers, mini basketballs, megaphones, thundersticks, and more. Because we are so familiar with our industry, we can make our clients’ experience very smooth.

Many of our products can be produced extremely fast with rush production available as needed. Since Perfect Imprints is located by the beach (Fort Walton Beach, FL), we are very accustomed to selling beach promotional items. If you are local or live coastal, let our beach life expertise help your business decide upon the right promotional items.

We offer rush production, which can be hard to find in the year 2021. With mass shortages, our relationships with distributors are what allow us to keep this option for some of our promotional items.

This statement also allows us to introduce where we are locally located and identify with any other coastal businesses that may be interested in promotional products. We have set ourselves apart from local and coastal competitors.

Whatever promotional product you can think of, we more than likely have it listed on our website! From shirts that can be screen printed or embroidered to custom Christmas ornaments, we have it all!

A final closing statement is very powerful! You want to remind your clients what you do and who you are. Personalize yours to WOW the consumer when they are researching your brand!

The History of Perfect Imprints

Personalize your history statement with how your business got its start. This could be the determining factor on whether or not a client chooses you or a competitor!

Established in 1999.

Perfect Imprints began as an internet startup in 1999. The owner, Patrick Black, was a full-time paramedic but had other dreams. Being a paramedic was demanding, time-consuming, and most importantly took time away from his family. He started Perfect Imprints on a part-time basis. His Dad had been in the business for years selling custom t-shirts, hats, and promotional items. After a few years, the business grew large enough to support his family, allowing for him to leave behind his career as a paramedic and pursue his dream of having an effective marketing firm. Today, Perfect Imprints has grown to a nationwide supplier of promotional products, full-color printing, custom apparel, graphic design, web design, SEO, and online marketing to businesses all across the U.S and even internationally. The staff has grown to include web developers, graphic designers, customer service specialists, salespeople, an SEO specialist, and an accounting staff. Our goal is not just to sell products, but to offer great service that benefits our clients and helps grow their business!

Meet the Business Owner

Getting to know the business owner may have its benefits! It shows transparency and authenticity behind the company and the type of people running the business. Meeting the person behind it all is especially important when it comes to Black-Owned Businesses, Small Businesses, and Green Businesses! This will also play a big part in the competition and who will support your business. Meet our business owner:

Patrick graduated from Mississippi State University in 2008 with a Bachelor’s Degree in Biological Sciences. While headed to medical school, he decided against becoming a Doctor to have more time for his family. He became a paramedic and worked for 10 years as a paramedic before starting Perfect Imprints as an internet-based business back in 1999. His Dad worked in the industry for over 10 years which gave Patrick the idea to start this company. At the time, the use of the internet was still a new concept. As time evolved, he built Perfect Imprints into a major e-commerce site for the purchase of promotional products, custom t-shirts, business printing, and logo and graphic design. He maintains a work environment of a casual and relaxed family environment while stressing high standards of quality and customer service. He hires only highly qualified personnel so the quality of service is unrivaled with any competitors.

20 Words or Less

Perfect Imprints is a family-oriented marketing and advertising firm that specializes in promotional products and customer relations.

That is our backbone to success. Our networking and attention to detail has gotten us to where we are today. A special thank you to all who have contributed to our success.

If you have gotten through this and are wondering how you can get started in either promotional marketing or digital marketing, contact us now! Stand out amongst all other competitors!

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