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Ideas for Custom Tokens to Promote Your Business, School, or Event

Ideas for Custom Tokens to Promote Your Business, School, or Event

Custom tokens are extremely common promotional items because they are cheap and effective marketing tools to bring in new business. They have been used for decades to lure in customers who want to redeem the token for a free drink or item, percentage off of a purchase, or a specific dollar amount off a purchase. Promotional tokens can be used by any business, school, organization, or for promoting an event. Plastic tokens are great items to giveaway at events with large crowds such as festivals, parades, and concerts.

IDEAS FOR CUSTOM TOKENS

  • Bars, Lounges, Pubs, and Nightclubs – Giving out tokens for a FREE drink is a great way to lure in new patrons to your establishment. In most cases, that person redeeming the free drink will have more than just their “FREE” drink. Here are some ideas for bars, lounges, pubs, and nightclubs:
    • GOOD FOR ONE DRAFT BEER
    • GOOD FOR ONE BEER
    • GOOD FOR ONE DOMESTIC BEER
    • GOOD FOR ONE BOTTLE BEER
    • GOOD FOR ONE MIXED DRINK
    • GOOD FOR ONE GLASS OF WINE
    • GOOD FOR ONE DRINK
    • GOOD FOR ONE TAP BEER
    • GOOD FOR ONE TOP SHELF
    • GOOD FOR ONE FREE DRINK
    • BUY 1 DRINK GET 1 FREE
    • GOOD FOR FREE SODAS FOR DD
    • GOOD FOR 1 FREE COVER
    • NO COVER CHARGE
    • $1 OFF ANY DRINK
    • GOOD FOR UP TO $5
  • Restaurants – Getting your customers to your restaurant is your biggest challenge. Once your customer arrives it’s easy to sell them food and drinks. Lure them in with an offer printed on customized tokens. Here are a few ideas for restaurants:
    • GOOD FOR ONE FREE APPETIZER
    • BUY 1 ENTREE GET 1 FREE
    • BUY 1 APPETIZER GET 1 FREE
    • $1 OFF ANY APPETIZER
    • $5 OFF ANY ENTREE
    • $5 OFF ENTIRE CHECK
    • $10 OFF ENTIRE CHECK OF $25 OR MORE
    • FREE BEVERAGE WITH PURCHASE OF ENTREE
    • $1 OFF ANY PIZZA
    • BUY 1 PIZZA GET 1 FREE
    • $1 OFF ANY SUB
    • FREE COOKIE WITH SUB PURCHASE
    • FREE CUP OF COFFEE
    • FREE DRINK WITH SUB PURCHASE
  • Booster Clubs – Most schools with sports teams such as football, basketball, baseball, volleyball, tennis, cheerleading, and soccer have a booster club that helps raise funds to help the team buy sports equipment, uniforms, and to help offset the cost of traveling to away games. One of the best ways of raising money for your team is by selling school spirit items at games or by selling food and drinks at the concession stand. You can give out customized tokens with some of the imprints below promoting your store and give them out through various contests at school such as to the people showing the most school spirit, best dressed in spirit attire on game day, or loudest to cheer at your pep rally. Here are few ideas of what you could offer from your booster club:
    • $1 VALUE AT SCHOOL SPIRIT STORE
    • $5 VALUE AT SCHOOL SPIRIT STORE
    • FREE POM POM AT SCHOOL SPIRIT STORE
    • BUY 1 ITEM GET 1 FREE
    • BUY 1 T-SHIRT GET 1 FREE
    • FREE SODA AT CONCESSION STAND
    • FREE SMALL POPCORN
    • FREE HOT DOG
    • FREE HAMBURGER
    • BUY 1 POPCORN GET 1 FREE
    • FREE CANDY BAR
  • Schools – Many elementary schools sell low priced items such as pencils, erasers, pencil grips, stickers, and other school spirit items to the students. A reward program can be started for good grades, behaviors, and other achievements or criteria with tokens rewarded that can be redeemed for free merchandise. Here are a few ideas on how to use custom tokens at your school merchandise store:
    • 25 CENTS VALUE
    • 50 CENTS VALUE
    • $1 VALUE
    • BUY 1 PENCIL GET 1 FREE
    • BUY 1 PENCIL GET 1 ERASER FREE
  • Retail Businesses – Any store can print a custom offer on plastic tokens to entice consumers to redeem at their store. Plastic tokens are just glorified coupons that your customers are much more likely to redeem. Because they are plastic and not paper, like a typical coupon, your customers see the tokens as having more value and are much more likely to keep the token and use it at your store. Here are a few ideas of how to use custom tokens with your business to increase sales:
    • $1 OFF ANY PURCHASE
    • $5 OFF ANY PURCHASE
    • $10 OFF ANY PURCHASE OF $25 OR MORE
    • $25 OFF ANY PURCHASE OF $75 OR MORE
    • $50 OFF ANY PURCHASE OF $200 OR MORE
    • REDEEM FOR FREE GIFT WITH PURCHASE OF $10 OR MORE
    • SAVE 10% OFF ANY PURCHASE
    • SAVE 50% OFF 1 REGULAR PRICED ITEM
  • Festivals and Carnivals – Many schools, churches, and non-profit organizations host various festivals and carnivals throughout the year to raise money or awareness. Using plastic tokens instead of cash can be much easier and safer to keep up with all of the money raised. Instead of the money being spread all over the festival at 20 or 30 different booths, tokens worth various values can be sold at 1 booth so all of the cash can be accounted for and kept together securely. Then the tokens are redeemed at each booth, ride, or vendor table. At the end, any vendors can redeem their tokens for cash. In most cases all tokens are not redeemed and the organization putting on the festival actually makes more money than if cash were used for each event. It’s much easier for people buy tokens all at once up front and spend “tokens” at each booth rather than cash. Here are some recommended values and ideas for custom tokens for your festival or carnival:
    • 50 CENTS
    • $1 VALUE
    • $2 VALUE
    • $3 VALUE
    • $5 VALUE
    • $10 VALUE
    • GOOD FOR 1 RIDE
    • GOOD FOR 1 DRINK
    • GOOD FOR 1 PLATE OF FOOD
    • GOOD FOR 1 GAME
    • GOOD FOR 1 T-SHIRT

There are literally thousands of more ways to use customized tokens to promote your event or business. Be creative and generous and your campaign will be successful. If you would like some help or additional ideas using custom tokens, just call one of our our promotional products specialist!

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