If You Aren’t Using Social Media To Market Your Business, You’re Missing Out

If You Aren’t Using Social Media To Market Your Business, You’re Missing Out

Long gone are the days when flyers and billboards were enough advertising for your business. In a rapidly changing world, one thing that won’t be going anywhere anytime soon is social media – and you should take advantage of that. As of July 2020, approximately 3.6 billion people are using social media worldwide (Statista, 2020). Yep, you read that right – 3.6 billion. The beauty of this is that even if you are a small business with a single brick-and-mortar store, there are multiple free platforms you can access, and the opportunity to significantly increase your customer base comes with it. Here are a few reasons you should consider implementing social media in your business’s marketing strategy.

It’s basically free!

Social Media platforms are relatively priceless (unless you choose to pay for advertisements as an extra push). Would hiring a social media marketing expert benefit you? Undoubtedly. However, it certainly isn’t a requirement to successfully market your business online. If you’re unsure where to start, there are countless online guides and tips for how to make the most of your business’s social media pages – all at no cost to you. At this point in time, so many companies are using social media that you’re actually at a disadvantage if you aren’t. It’s almost an expectation that someone could look up your business online and quickly find a feed of posts from your company on any given platform. It lets customers know that you are current, technically advanced, and easy to reach. If you aren’t sure where to start, check the Instagram explore page or see what’s trending on Twitter in just one click! The most important thing is to be sure you are posting content that potential and current customers want to see. Visually pleasing graphics are sure to grab a like for your post, and hopefully a purchase if it’s something truly impactful. When it comes to marketing expenses, utilizing social media is a win-win strategy that won’t disappoint you or your budget.

Branding becomes insanely simple

In today’s fast-paced world, most people don’t have time to read a paragraph about your company’s mission or browse your website to get a feel for your brand. The easiest way to publicize this is via social media. One glance at your Facebook page and people everywhere can see your logo, hours, popular products, and recent posts in no time. All in one page, you’ve presented what your business is, and in a memorable, cohesive way. If you’d like to take it a step further, platforms like Facebook even offer options where you can invite people you know to like your page, and it’ll recommend your business to their friends. LinkedIn is another platform that could be a great asset for you – especially for when you’re hiring. Millennials and Gen Z aren’t necessarily going to Indeed or ZipRecruiter to apply for jobs anymore. LinkedIn gives your business a professional and reliable feel for applicants, ultimately making your business more appealing. A simple job posting can be easily found based off of search results and filters applied by prospective employees. This allows you to see a wide variety of experienced applicants who may not have otherwise seen the opening or even known about your company! People can easily find your business and see the important stuff without having to search through multiple pages on a website. Communicating your brand to the public doesn’t have to be difficult. Just type out a quick bio, add your brand’s logo to the page, and post! It really is that easy.

No limit to the amount of people you can reach

If you need another reason to implement social media, consider the amount of people you can reach. Platforms like Twitter and Instagram use algorithms that suggest your account for people to follow or interact with. It simply takes note of what users often like and view, and connects those people to your page who would actually be interested in what your company has to offer. This is such a simple and efficient way to reach your target market, no matter where they are in the world. This is especially useful if you offer services or products online and need to reach customers who aren’t necessarily local. With social media, there are no boundaries with who and how many people you reach. It can be incredibly difficult to create name recognition for new and small companies that are trying to grow. Adding hashtags to your posts allows users to quickly find what they’re looking for whether it’s a custom apparel company or a hole-in-the-wall bakery. Choose your words wisely and social media will bring the customers to you in no time. Many will even partner with other businesses, giving shoutouts and tagging each other on posts so that their followers are introduced to your business. This is great for building mutually beneficial relationships and growing your social media following, therefore leading to even more business for you!

Easy to use – even if you’re a beginner

The beauty of social media is that it was created and intended with the idea that anyone could easily learn how to use it. Social media is for all ages, and whether you’re young or old, it’s extremely user-friendly. Once you get a feel for navigating these platforms, it’s full speed ahead for your business! Even if you’re unsure of how to do something, there’s often a help section on the social media’s app or website. If you can’t find an answer there or under their frequently asked questions section, Google will be your best friend. The internet is a great resource for learning how to navigate these platforms like a true pro, and there’s nothing stopping you from taking full advantage of them to boost your business.

There really isn’t a downside to using social media to market your company. It reaches a number of different people, allows you to quickly present your brand, is simple to use, and comes at virtually no cost to you or your business. Be a true competitor in your industry and take advantage of social media for your company – you definitely won’t regret it!

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