Implementing a Twitter Marketing Agency

While most social media platforms include photos and videos as part of their appeal, Twitter’s focus is more on the words or messages being put out by your company.

Twitter has the capability to include a photo, video, and gif content, but the focus on message is what sets Twitter apart, as well as how quickly and easily content can spread with it.

Other platforms use hashtags as well so it is easier for users to find the content they’re looking for, but hashtags are largely associated with Twitter. They also make a huge difference in getting your marketing content to your target consumer on the platform.

This can save you lots of time and money in the long-run – a huge plus when you’re setting up a marketing campaign!

Many marketing professionals will even use this platform to show a more casual side of their business. For example, Wendy’s has tweets that often go viral due to their inclusion of current events and social trends.

They often take advantage of the platform to respond to users who comment on their tweets and even bring humor into it.

This is a great strategy because Twitter is the perfect place for it, and everyone will be talking about how entertaining their Twitter responses are!

If you haven’t used Twitter as a marketing channel for your business before, now is the time to start. Here’s how to do it!

Personalize it and grow your following

With Twitter, you can choose a profile picture, header picture, a custom bio about what your company is and stands for, and you can even link your website! This makes it super easy and convenient for people to check out your website when they visit your profile page.

It also gives you the creative freedom to not only have your brand logo or whatever you decide to use for your profile picture on the page, but you can further it with the cover photo. Some companies will keep it on-brand for the company, but make slight changes to give it a trendier feel.

Regardless of what you do with it, make sure it’s eye-catching! Don’t be boring, it’s a waste of space when you could be taking advantage of it to present your brand exactly how you want to.

Use the right hashtags

One of the easiest ways (and free at that) to promote your tweets and content on Twitter is by utilizing the hashtag system.

There are lots of possibilities here because you can choose a few hashtags that already exist or are trending. You can even make your own hashtag.

For example, some companies will tweet telling their followers to post them using a product from their company with a custom hashtag related to the business. This is a good way to involve your customers as well and grow the sense of community there!

The main thing to keep in mind when creating and using hashtags is that they need to be short and to the point. No one wants to see or use #TweetYourFavoriteProductOfOurs. Instead, something like #MyCompanyFavorite would be much better.

Both hashtags accomplish the same goal, but the second one is easier to read and more likely to be used because of it!

Keep it short and sweet

Twitter has a limit on how many characters you can use in a tweet – 280 to be exact.

This is because the purpose of Twitter isn’t to post full-blown rants or blog posts (like this one). Instead, it’s meant for more brief thoughts and content that don’t take up too much time, and this can be used to your benefit.

When you write your tweets, choose your words wisely! Despite how it may sound, using fewer, more impactful words can actually make it easier for you as well.

Often as marketers, we feel the need to present every benefit to a product or service, but it isn’t always necessary.

When constructing a tweet, consider making a joke, referencing popular culture, and using those hashtags! It’s more likely to draw engagement from followers.

Get verified by Twitter

If you’ve been on Twitter before, you’ve likely seen the blue check that means an account has been verified. This is usually done with celebrities, businesses, and anyone else in the public eye to ensure no one posts via a false account claiming to be them.

This means that you need to get your business verified by Twitter! Doing this will verify that the account and its content are authentic, making it more trustworthy, and therefore more likely to gain a following and interaction on your posts.

Use keyword targeting

If you’re looking to boost your advertising and content on Twitter, then it’s time to look into Twitter for Business. Here’s a tip: do it with an agency to ensure your campaign is the best it can be!

Like advertising with most platforms, advertising with Twitter will allow you to track insights and work towards a specific goal. This will ultimately allow you to improve the content you put out and figure out what causes the desired response from your target market.

This will also allow you to put advertisements for your website, product, or service on the pages of people who don’t follow you but are potential customers.

It can be exceedingly difficult to find prospective customers when you don’t know where exactly to find them, but Twitter can make all the difference. This will save you lots of stress in the end, which anyone would be happy to go without, especially when running an ad campaign!

Do your research and get assistance with it!

The world of social media marketing can feel expansive, because it is, and difficult to navigate. This is where marketing agencies come in.

Not only can they bring a fresh perspective of your brand, but they know the ins and outs of digital marketing, including Twitter!

If you’re looking to get started with advertising your business and growing your presence with Twitter, it may be time to find a marketing agency to help you meet your goals and boost your business!

Related content