March Madness Marketing Ideas

March Madness Marketing IdeasWith the NCAA Tournament starting tomorrow, there are plenty of opportunities to promote your business by harnessing the high energy surrounding college basketball. Now that the teams have been selected, boasting has begun. Fans are already claiming their team will make it to the Final Four! Use this excitement to create successful marketing campaigns.

The most successful marketing connects with customers on a personal level and connecting through sports is one of the easiest and fastest ways to engage with your customers and prospects.

Below are a few ideas of how you can leverage the buzz and excitement that is already present and promote your company during March Madness!

March Madness Marketing Ideas and Promotions

  1. Basketball Promotional Giveaways – This is the easiest way to integrate March Madness into your business. You can choose from hundreds of basketball-related promotional items. Items such as custom mini basketballs with your business logo are great to give away to your customers who spend a certain dollar amount during your March Madness promotion.
  2. March Madness Sales – Of course having In-Store and Online Sales during the NCAA tournament weeks is a great idea. Use Facebook, Twitter, Instagram, email newsletters, and flyers to promote your sales in advance. Give out bounce back flyers or coupons to each customer that makes a purchase in the weeks prior to your sale to help get those customers back to your store for the upcoming March Madness Sale.
  3. Local Team Support – Partner up with your local college or university teams that are selected to participate in the NCAA tournament. This is a great way to show support with your local community and state and connect on a personal level with the many local fans and students.
  4. Employee Sales Tournament – Create your own bracket with your employees’ names listed and have a tournament to see which employees can generate the most sales during a given time period. Offer incentives and prizes such as a paid day off, vacation getaways, gift certificates, or cash prizes. This is a great way to generate excitement within your business and help increase sales from the inside. Excited employees will generate excited customers and lead to more sales. A little friendly competition is a great motivator!
  5. March Madness Party – Kick off March Madness with a party and offer free food, drinks, and door prizes. Free food and prizes will attract a lot of potential customers. Don’t forget to have plenty of basketball promotional items to give away to your attendees!
  6. Email Signup – Offer a registration booth at your business to sign up for your newsletter. In exchange, enter each person that signs up to be eligible for some kind of great prize. Use those emails to send a weekly or monthly newsletter promoting your business and informing your customers of your current events.
  7. Facebook Contests – Do you struggle keeping your business Facebook fans engaged? Holding weekly or even monthly contests are great ways to keep your fans commenting and liking posts on your page. The NCAA basketball tournament is an excellent event to harness some of the excitement and gain more participation from your fans. Make sure your prizes for the contests are worthy. Encourage your employees to also stay active on your company Facebook page too!
  8. Hoops Contest – Use a mini basketball hoop and a mini basketball and give your customers a chance to sink a shot to be eligible for a drawing of a “fabulous prize!” This is also a great opportunity to raise money for your favorite charity. Charge $1 for a shot or 3 shots for $2 and donate 100% of the money to your named charity.
  9. Post Card Mailing – Mail out postcards offering a “FREE GIFT” for redeeming the postcard during a specified time during your March Madness sale. With the Every Door Direct Mail (EDDM) program that the USPS offers, you can mail oversized postcards for only about $0.175 each and you don’t even have to have a mailing list. You just simply choose a location and your custom postcards are delivered to every business and residence on that route. This is a very cheap way to market your March Madness sales and contests!
  10. Amateur March Madness Basketball Tournament – Encourage businesses, organizations, and individuals to form basketball teams and hold an actual Basketball tournament with great prizes. You can also piggyback a fundraiser for your local high school basketball team or even a charity of your choice. Sell concessions during the tournament and give away plenty of custom printed literature and promotional items for your business during the event.

Keep your promotions fun and simple to see the best results! Don’t be afraid to get creative! Be different!

Related Articles
Trendy Tuesday – Basketball Cow Bells
Top 10 March Madness Giveaways
15 Ideas How to Use Personalized Mini Basketballs

Related content