Plan Your Promos For The New Year

Plan Your Promotional Products for the New Year - Here's WhyAs the year winds down, many businesses are focused on finishing the fourth quarter on a strong note. Sales, incentives, and year-end events are already planned and some are already in the works.

In the midst of the hard fourth quarter push, it’s easy to forget about planning for the New Year.

Successful business owners understand the importance of proper planning to ensure company growth. Setting new goals and reaching them is a critical component of growth. These same business professional also know the incredible power of promotional products to market your business and strengthen your company image with both existing customers and potential customers.

Planning your promotional product purchases in advance can prove to be extremely beneficial for your company. From a study on promotional products by PPAI, 83% of American consumers surveyed said they liked receiving a promotional products with an advertising message. How many people say that about TV or radio ads?

Because this advertising medium has the ability to connect with so many different senses, they make a huge impact when used properly. Below are 3 reasons why you should plan your purchase in advance with the help of a professional.

3 Reasons to Plan Your Promotional Products for the Entire Year

  1. Save Money – By planning ahead, you can save money when buying promotional items. If your promotional product consultant has adequate time, he/she can look for upcoming sales or closeout pricing to save you money. You also ensure the avoidance of rush fees or expedited shipping fees that occur when waiting until the last minute to order. Additionally, you can potentially save money by combining your purchase with other departments within your company or other branches.
  2. Increase the Chance of Success – Just as it’s best to have a solid plan with any type of marketing, the same holds true for promotional products. Don’t simply buy them and hand them out at random. Know the purpose of the giveaways, who will receive them, and how you will distribute them. Promotional products can serve many purposes such as increasing brand awareness when given out in mass, thanking top clients or donors, incentive gifts, and much more. Make sure your plan clearly defines the purpose for each purchase so your promotional products work for you as an investment and NOT an expense.
  3. Utilize the Knowledge of Your Promotional Product Consultant – Not all distributors take the “consultant” approach. Many just want to make a sale without care of your overall success. Find a promotional product distributor who is experienced and has a genuine interest in a successful outcome for your projects. By leveraging their knowledge and experience, they can make suggestions for products that may be a better fit to reach your goals. Another benefit of planning ahead and using an experienced distributor is he/she understands the current trends that are popular. Getting on the forefront of a trend can be a tremendous boost on top of your marketing efforts.

When it comes to any type of marketing, don’t impulse buy. Plan ahead for success and it will be much more likely to follow. The key to a successful marketing campaign using promotional products is often heavily dependent on finding the right promotional products professional to assist you. This professional should act as an extension to your team and not simply an order taker. Here’s to a great New Year!

Resource: The Effectiveness of Promotional Products As An Advertising Medium

Related content