Jul 17, 2018 Start A New Company Tradition with Custom Christmas Ornaments
Many companies give gifts to their customers during the Christmas season as a way to say “Thank You” for their business throughout the year. This practice of gift-giving helps build customer loyalty, which strengthens relationships and helps keep companies on an upward growth trajectory.
Among the many types of gifts given, custom Christmas ornaments are perhaps one of the popular options for many companies.
For companies who gift a company Christmas ornament to their clients, it becomes an annual tradition. Not only can companies give ornaments to their customers, but also to their employees. This annual tradition creates excitement for both employees and the customers, especially if your company opts for the nicer, high-quality ornaments. Your customers will come to expect a new ornament for their collection, which is a great behavior for you to promote.
It’s Time To Start Your Tradition
Imagine your customers trimming their tree with their collection of beautiful Christmas ornaments branded with your company logo and slogans at the beginning of each holiday season. Think about the power of this non-invasive reminder about your company at the beginning of the biggest shopping holiday season of the year.
Starting your own company tradition takes little effort. You don’t have to make an announcement. You don’t have to let customers know your intention. You simply start by mailing out ornaments to your customers. You can include a Christmas card or a sincere note of appreciation. You can get creative in your delivery of the ornaments. This is your new tradition, so own it. You make the rules.
However, the most important factor in starting your new tradition is to be consistent every single year without fail. Skipping a year, even if budgets are tight can break tradition and your customers may lose the mindset of thinking of the process as a tradition. Consistency is key.
Benefits of Gifting Company Christmas Ornaments Each Year
- Top of mind awareness during the biggest spending season of the year
- Increase customer loyalty
- Strengthen business relationships
- Generate anticipation with your customers (and employees)
- Integrates your company into the homes of your customers during the Christmas season
- It’s better than giving food because ornaments last for many years while food is quickly consumed and forgotten.
Considerations When Buying Company Christmas Ornaments
There are a few basic considerations you should take into account when choosing the ornaments to buy each year. These recommendations come from nearly 20 years of selling custom Christmas ornaments to companies all over the country.
Don’t Go Cheap
Trying to save money is always wise when it makes sense. However, what does it say to your customers if you skimp on a “thank you” gift? It’s going to seem to your customers like they aren’t worth that much. You don’t have to buy solid gold ornaments, but you should buy ornaments which look nice and have a high-percieved value. Don’t be tempted to go with the $1 ornament and expect your customers to actually display the ornament. The cheaper the ornaments, the less likely they will make their tree. Don’t be a Scrooge.
Change It Up
Too many companies opt for the exact same ornament style and color each year. BORING. I can promise you that your customers don’t want 10 of the exact same ornaments on their tree. Variety is what makes up a collection, which is what you want to help your long-term customers achieve. Switch it up from year-to-year by going with pewter ornaments one year, followed by glass ornaments the next year, with stainless steel ornaments the year after that, and so on.
Presentation is Priceless
You can send your ornaments loose in an envelope or you can send wrapped as a gift in a nice presentation box. Even better, go with custom Christmas ornaments in a custom presentation box. Which way do you think is more effective to deliver surprise and delight? Spend a little extra time and allow a little more budget to the proper packaging and you’ll up the effectiveness of your gifts by tapping into the emotions of your customers. Anytime you can trigger an emotional response, your promotional gifts will be infinitely more memorable.
Give Early in December
Don’t wait too late in December to give out your company Christmas ornaments, otherwise, your gifts will overlap with many other company gifts. Be one of the first to help make your gift more memorable. Besides, many people get their Christmas trees toward the beginning of December (some the day after Thanksgiving – GUILTY). They’ll need your ornament to put on their tree. By giving your ornament earlier in the Christmas season, you’ll assure that your company is top of mind before the big shopping rush.
Which Company Christmas Ornaments Will You Choose?
Below are a few of my favorites which will be well-received and won’t break the bank.