Jan 29, 2020 Get Ready for Spring Break with These Summer Promotional Items
Do you live in a town where tourism dominates all businesses? As a business located in a thriving coastal town, we understand the need for tourism and the busy, chaotic season that tourism creates. We are ready to help you prepare for the spring break rush!
There are lots of ways to make sure that your business is functioning at its best and your marketing is ready to keep those customers coming year after year.
Spring break is one of the largest economic boosts for many coastal and destination towns. 16 million students in the United States spend a total of $208 billion each year on their spring travels.
Not in a tourist area? There are easy ways to still capitalize on this annual tradition. Make sure that your business is using these simple promotional items to keep your local customers coming back to your business as soon as they get home.
Is a spring break promotion right for my business?
This is truly a marketing strategy that can be useful for any business. In 2018, 53% of 18-34-year-olds were planning to travel during spring break. With this many people making travel plans, you can easily tie this trend into your next promotion. Not only will this make sure your promotional product is useful, but it will show your understanding of your customers.
By making sure that your promotion seems relevant, timely, and useful, you are increasing the chances that your advertising budget is used to effectively reach your target market.
No matter what age group you target, promotional products are the most effective advertising strategy, according to PPAI. These products are especially effective when targeting young consumers. 65% of Gen Z members enjoy receiving discounts, coupons, and special offers.
No matter your target audience, what you sell, or where you are, there is a promo campaign that will boost your business this spring.
Apparel is one of the most popular spring purchases for many businesses, as it is the change of seasons for their clothing sales as well as for their employees. Whether your goal is to do a promotional giveaway to a few lucky winners or sell the most t-shirts you have in years, we have the style and colors you are looking to find.
Why pay for expensive billboard advertising that is less than 30% effective in getting customers your contact information? Instead, turn each customer into a walking billboard!
Every customer that you can get to wear your logo becomes a billboard and sales representative for you. When people have a good experience somewhere, they’re happy to talk about that with others. All you have to do is start the conversation for them!
So give customers a reason to talk about your company by giving them a new pair of sunglasses, flip flops or a shirt. With options available for less than $1 per pair, giving sunglasses to customers is a much simpler, cheaper way to start a buzz about your business than billboard ads.
When you opt for quality apparel, your customers will remember your business for years to come. Sunglasses, flip flops, shirts, hats, visors… There are so many options for various styles, budgets, and colors that any business will be able to buy the promotional items they need. Just click below to browse through the various apparel categories we have.
Maybe apparel isn’t the fun summer promotional item you were looking for? Apparel is still an absolute must as the weather warms up for staff. As your employees begin the busy rush of spring break work in the rising temperatures, new shirts may be necessary. But there’s plenty of ways to make your apparel creative with inventive designs, fun colors and a variety of styles.
Using apparel in new, creative ways allows you to reach countless customers for pennies per impression.
Beach bags are a great option for a summer promotional item since they are such a timely option. There are lots of options for bags, but first and foremost you want a useful bag that makes people think about your brand.
Like it or not- fanny packs have officially made a comeback. If you’re looking for a giveaway item to certainly impact the spring breakers, this makes a great option. They are certain to take it with them to their beach or pool party.
As these will be worn around crowds, the cost per impression of this type of advertising is much less than the cost per impression of social media advertisements. Plus, the person receiving the giveaway is sure to remember your company for years as they see the item in their closet year-round. They will remember you as being a trendy, timely brand with thoughtful giveaway promos.
Still don’t think you’ve found the right promo bag for your customers? Consider travel kits for each customer!
Whether your company is running a charter fishing fleet or making sure tourists have a roof over their heads, giving your customers a custom printed cooler is sure to keep them happy. Whether your customers plan to party all week or simply pack lunch and go to a local park, a cooler is something they can keep using for years. No matter how broad of a customer base you have, promotional coolers are sure to please.
Options for coolers can seem endless, but we have broken it down into categories to make it easier for your choosing.
For examples of the best custom coolers, click here.
Spring break means days on the beach, going for a picnic in a sunny park, or going on a boat ride on the lake. And when the weather starts warming up there’s always a need for drinkware that keeps you cool in the heat. Drinkware like custom printed cups, koozies, and wine glasses are the perfect summer promotional items.
Koozies are a versatile product for spring since they can be used in so many ways. Koozies are often used at social gatherings and loaned to friends, making them the perfect way to market your business. The cost per impression on koozies is incredibly low, with a total cost of as low as $0.55 per koozie.
Are you a retail store looking for the right giveaway item? Give a koozie out to customers who spend a given amount.
Looking for the perfect item to add to your existing giveaway plan? Adding a set of koozies is the perfect way to complete a promo you’re planning.
Are you a restaurant getting ready for the spring break traffic? Maybe you’re a beachside hotel preparing for crowds coming through the lobby restaurant? If you are considering running a promotion on drinks during spring break, add custom printed stadium cups to your promo.
Offer a discount on refills if people continue to bring your cups with them day after day. This will prompt customers to carry the cups around with them while they are out and about. With each customer carrying this cup around you’re guaranteed to get lots of brand impressions. According to PPAI, 83% of people are more likely to do business with a brand after receiving a promotional product from them.
In this promotion, customers will pay for the added expense of branded cups. Plus, you’ll be able to save money by not spending your usual advertising budget.
Branding your company as high quality, high fashion, and worth a bit more money can be tough. What makes it easier is associating your brand with quality items and making sure your customers feel appreciated.
Giving the gift of high-quality audio can show your dedication to customer satisfaction, while not breaking the bank.
For ideas on how to use custom earbuds as a summer promotional product, click here.
Still not convinced? Think about when your customers are enjoying a day in the sun this summer. They’ll likely have a speaker blasting their favorite song while with friends. When the friends see this speaker has your logo on it, they will associate your brand with great quality. They will also see that their friend trusts your company, leading them to want to do business with you.
Bar and Restaurant Supplies
If you’ve spent time in customer service of any type, you know that preparation is key to customer satisfaction. When your business is prepared both in materials and in staff training, the customer will be able to get what they want, when they want it, from a smiling employee.
This season your restaurant, bar, or event space is going to need to be fully stocked with lots of supplies. We can custom print everything you need so that your logo is represented with every drink and meal order.
Custom cups and glasses can be an easy way to make sure that every #PhoneEatsFirst or #Foodie post on Instagram or Facebook has your logo in it. And if you’re thinking a WHAT-post? Trust us, you’re going to want to follow along as your customers brag about your business on social media! The #Foodie tag has 141 million posts alone! Social media can be extremely powerful in promoting small businesses!
Use this to your advantage and create your own hashtag that helps your customers advertise for you! And if you’re really inspiring them- you can print the hashtag right on your new supplies!
If you’re looking for other ways to brand your business(that don’t involve photo filters on the photo of your half-eaten tacos), print your logo on custom beer buckets, pitchers and coasters! Since these are eye-catching items, it’s likely for your customers to have increased recognition of your brand by viewing these items.
Are you looking to grow a new local brewery? Custom printed growlers are available in every size, shape, and fashion you could want!
Looking for a fun item that your customers may take home with them from the restaurant or bar? Why not run a promotion, where for only a little extra the customer can take home their cup or shot glass?
If you’re in a city that allows beverages on downtown streets, this can be a great way to entice people to come into your business too. If every person walking down the street is carrying your branded cups, then other people are going to want to check it out!
Then, the next Friday afternoon when they are at home deciding what to do that night, they will fix a drink in your cup, and remember your business is the place they want to go!
Sunscreen, SPF, and Cooling Products
While everyone loves the beginning of warm weather and sunny days, inevitably it is followed by the complaints of sunburns and overheating. What better time to remind your customers of your brand than when you are protecting them from this?
Summer promotional items such as lip balm with SPF, sunscreen, and cooling towels are sure to be used this season! No matter your budget or industry, spring promotional items can deliver effective results.
Is your target market an outdoorsy group? Do they play golf, tennis, or coach a little league team? Then make sure you are reaching them with relevant products.
When your customers are headed outside this spring, make sure that your logo is being seen with promotional lip balm with SPF and sunscreen. With a variety of branding options and sizes, these products can be purchased on any budget.
Cooling towels are a reusable product that customers are sure to keep using! Likely, if you brand a quality towel with your logo, they will take it with them when they go play sports with friends, increasing your brand impressions per promo item.
Are you preparing for an outdoor event? As a company on the Florida coast, we certainly understand the challenges of event planning in the heat! This is why we custom print hand fans in various shapes and sizes for all of your needs! No matter if you are having a real estate open house or planning your annual corporate retreat, we can customize a fan for you!
First Aid and Travel Kits
As sad as it may make us, we can’t always work as a full-time beachside seashell collector. Sometimes, you can still capitalize on the spring break travels with your marketing though! It just takes a little more creativity!
Maybe your business won’t be directly involved in spring travels, but it’s still a great time to market to your customers. By developing custom printed travel kits, your customers can take your logo with them! These travel kits and first aid kits are a great way to say- no matter where you go, we will be here to help you!
Beach Towels and Chairs
If you are in a tourist area, you likely have seen the rush in late February to get ready for the travelers coming to town in spring. Like us here in Florida, you have to think about everything needed to make guests and customers comfortable. For hospitality companies or restaurants and bars with an outdoor deck, it’s crucial that you have the right equipment for sunny days.
If you are looking to do a large giveaway, beach chairs or towels can be the perfect item to give to your most loyal customers. While these aren’t always a budget-friendly choice for giveaways with a large number of recipients, they can be perfect options for competition-style giveaways or loyalty rewards.
Too far from the water and sand for this to be a worry? Well, in the summer months nobody can hide from the sunshine! Custom printed umbrellas are an absolute must-have on any patio. This will not only reinforce brand recognition but associate your brand with the fun, happy personality that comes out at springtime, outdoor happy hour!
And if that isn’t enough to convince you- think about all the photos that are taken when people get together. Wouldn’t it be nice if your logo was in every photo taken at your business? No more worrying about if people tag your business or you don’t have great social media! Your logo is marketing for you!
One of the most common spring and summer pastimes is getting outdoors with friends and family. Whether your customers are headed to the beach or to the backyard, you’ll want them to remember your logo.
18% of 18-to-34-year-old consumers plan to spend spring break at the beach swimming, surfing, and doing other beach-related activities. Utilize classic summer game items like custom footballs or promotional basketballs to reach your customers while they are enjoying their spring vacations. We offer promotional products like custom frisbees and branded golf equipment.
What’s the best outdoor promotional product for summertime? Giant beach balls of course! Check out our buying guide for custom beach balls to help you choose the right size and style for your promotion!
Whether your business is a spring-break hotspot or you are a new business in a town with little tourism, there is a way to use summer promotional products to boost your marketing this year!
Need help figuring out the right plan for you? We are here to help! Get personalized help from our team to create a promo plan for you.
If you aren’t sure about a design or need help with your logo, contact us today for your graphic design needs.