Feb 21, 2020 Summer Promotional Products: Capitalizing on Spring Break in a Non-Tourist Town
No matter your industry, summer offers unique challenges and opportunities. As we are located in coastal Florida, we see an influx of traffic around spring break and summer. However, all the people who travel to our area, travel from somewhere else.
So what do you do when your clients leave town for spring break, and you need to stay top of mind?
Summer promotional products offer the perfect way to capitalize on this season.
Winning over customers requires showing that you understand what they need. As spring break and summer vacations approach, travel kits and sunscreen kits are a timely, useful product. Branded travel kits make a great summer promotional products.
While your customers may be headed out of town, they will defnitely be packing their bags full of summer t-shirts and tanktops. Make sure that they remember your business by having your logo in all their pictures from the trip.
81% of customers keep promotional products for over 1 year. Drinkware is often something people take with them to social settings. Giving your customers drinkware ensures that you are giving them a useful product. When they take these products to social settings, more people will be exposed to your brand.
Custom coolers are a great summer promotional product because they are used frequently on hot summer days. As your customers take promotional coolers to the beach and pool, they will be showing your logo to their friends. They will be reminded of your business on every trip.
Not sure what cooler is right for you? Check out our blog post on the best examples of custom coolers.