As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before the typical "locals only" distributors. Another piece of info we are privy too are the promotional items that are WAY overdone....
Promotional Product Ideas, Trendy Tuesday / 22.01.2018
Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors. One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients. Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018. Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products
Halloween is creeping up on us like a villain with a chainsaw from a horror flick. Time is running out if you need custom Halloween bags to promote your business on Halloween night. When it's 2 weeks until Halloween, many of the trick or treat bags are already sold out. However, there are still a few options left. Below you'll find a few of the trick or treat bags that have either a fast production time or rush production available.
Last Minute Trick or Treat Bags
Promotional products have become staples in marketing plans for small, medium, and large companies. That's because they work. They are tangible marketing pieces which are reused often, reminding the recipients about the advertising business. Past trends were to plaster your company logo loud and proud on the front of products so your business is boldly seen by not only the person using that item, but also everyone around them. While that strategy can be effective when utilized properly, there is a new trend.
Minimalism May Be Better
Promotional Product Ideas, Promotional Product News / 19.07.2017
You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.
So Who's Buying Promotional items?It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.
Marketing, Promotional Product Ideas / 12.07.2017
Moms. They have a maternal instinct that most Dads simply don't have when it comes to taking care of their children. You most likely remember so many lessons your Mom taught you. In fact, there are probably quite a few phrases your Mother repeated over and over while raising you. Below, we've compiled the top 10 things Moms said to their kids in the 80's and 90's. We've also included corresponding promotional items to go along with them. This shows that you should listen to your Mama and buy these promotional products.
Halloween is one of the most exciting holidays in the U.S. for many children and adults. Some people love to be scared. Some indulge in way too much candy. Some prefer the adult costume parties. Whether you like any combination of the aforementioned activities or all of them, Halloween is consistently rated as the holiday offering the most fun. Because of so many Americans are so vested in Halloween, this makes it a great opportunity to piggyback on this popular holiday to help boost your business sales. If you aren't convinced yet, check out these insane facts below about Halloween. Okay, so maybe they're not all facts, but they are pretty darn close.
Boating is a huge recreational activity for visitors and residents of coastal towns, as well as for towns adjacent to large lakes and rivers. In fact, last year in the U.S., there were 11,861,811 registered recreational boating vessels. (Statistic from the U.S. Coast Guard) If your business sells services or merchandise to boaters, this list of the top promotional items for boaters is for you. Boating is an activity that consistently requires the purchase of new supplies, new parts for your boat, and routine boat maintenance and cleaning. Your goal as a business owner who sells primarily to boaters is to not only obtain new boating customers but also keep them coming back.
Keeping Your Business Afloat With Boaters
You love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand? If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.
Senses Make Advertising Successful
Promotional Product Ideas / 22.05.2017
Billboards and radio spots can be very helpful to businesses, but when it comes to increasing your visibility, nothing beats promotional products. No matter what type of business you're in, handing out useful items printed with your name and logo can help you spread your message and stay at the forefront of your consumers' minds for years to come. Use this method alone, or combined with traditional advertising strategies, to improve your name recognition fast.