As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before the typical "locals only" distributors. Another piece of info we are privy too are the promotional items that are WAY overdone....
Promotional products have become staples in marketing plans for small, medium, and large companies. That's because they work. They are tangible marketing pieces which are reused often, reminding the recipients about the advertising business.
Past trends were to plaster your company logo loud and proud on the front of products so your business is boldly seen by not only the person using that item, but also everyone around them.
While that strategy can be effective when utilized properly, there is a new trend.
It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Moms. They have a maternal instinct that most Dads simply don't have when it comes to taking care of their children. You most likely remember so many lessons your Mom taught you. In fact, there are probably quite a few phrases your Mother repeated over and over while raising you.
Below, we've compiled the top 10 things Moms said to their kids in the 80's and 90's. We've also included corresponding promotional items to go along with them. This shows that you should listen to your Mama and buy these promotional products. 
Halloween is one of the most exciting holidays in the U.S. for many children and adults. Some people love to be scared. Some indulge in way too much candy. Some prefer the adult costume parties. Whether you like any combination of the aforementioned activities or all of them, Halloween is consistently rated as the holiday offering the most fun.
Because of so many Americans are so vested in Halloween, this makes it a great opportunity to piggyback on this popular holiday to help boost your business sales. If you aren't convinced yet, check out these insane facts below about Halloween. Okay, so maybe they're not all facts, but they are pretty darn close. 
You love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand?
If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.
Billboards and radio spots can be very helpful to businesses, but when it comes to increasing your visibility, nothing beats promotional products. No matter what type of business you're in, handing out useful items printed with your name and logo can help you spread your message and stay at the forefront of your consumers' minds for years to come. Use this method alone, or combined with traditional advertising strategies, to improve your name recognition fast.
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