Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Marketing, Promotional Product Ideas / 08.01.2018

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Long Live the Promos

[/vc_column_text][vc_single_image image="7496" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Here's a photo of that exact custom stainless steel tumbler referenced above which I have personally used every day for well over 2 years. This item looks tired and worn out. It takes serious abuse every day. For starters, the cup holder in my truck is a very tight fit around the tumbler, which has caused most of the scratches. Additionally, a habit of mine is to tap on the tumbler with my ring finger, a habit stemmed from excess energy (possibly a mild ADD), causing some of the wear on the colored enamel. It's been dropped multiple times. When it's empty, it sits in my oversized lunch bag along with glass containers which previously held my oversized lunch. This causes the glass containers and the tumbler to bang together causing additional scratches. While it may look bad, I think I'll just keep it until something renders it unusable. I've thought many times that I should replace it. But then I think, "Why should I replace it if it works?" While the value is not the same, it's like having a car that runs really well but has some dings and scratches on the outside. Why get rid of something that works, and is paid for?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

The Need For Education

Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Marketing, Promotional Product Ideas / 29.06.2017

A Step-by-Step Guide To Destroying Your Promotional Products Campaign

Destroying Your Promotional Products Campaign - A Step-by-Step Guide

If you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future. So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future.