As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before the typical "locals only" distributors. Another piece of info we are privy too are the promotional items that are WAY overdone....
Long Live the Promos[/vc_column_text][vc_single_image image="7496" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Here's a photo of that exact custom stainless steel tumbler referenced above which I have personally used every day for well over 2 years. This item looks tired and worn out. It takes serious abuse every day. For starters, the cup holder in my truck is a very tight fit around the tumbler, which has caused most of the scratches. Additionally, a habit of mine is to tap on the tumbler with my ring finger, a habit stemmed from excess energy (possibly a mild ADD), causing some of the wear on the colored enamel. It's been dropped multiple times. When it's empty, it sits in my oversized lunch bag along with glass containers which previously held my oversized lunch. This causes the glass containers and the tumbler to bang together causing additional scratches. While it may look bad, I think I'll just keep it until something renders it unusable. I've thought many times that I should replace it. But then I think, "Why should I replace it if it works?" While the value is not the same, it's like having a car that runs really well but has some dings and scratches on the outside. Why get rid of something that works, and is paid for?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.
The Need For EducationSometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
[caption id="attachment_7555" align="aligncenter" width="1200"] My favorite t-shirt, which I received at skucon 2017. Thanks, commonsku![/caption] After a relatively HOT week in Northwest Florida leading up to Christmas, we woke up to much colder temperatures on Christmas morning. While weather really has nothing to do with Christmas,...
So Who's Buying Promotional items?It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.
Senses Make Advertising Successful
1. They Affect All the Senses