Marketing, Promotional Product Ideas / 08.01.2018

Promotional Products Longevity According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

The Need For Education

Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
Marketing, Promotional Product Ideas / 06.11.2017

Do You Want a New Approach to Build a Relationship with Your Clients? Don't Miss These Expert Ways to Emotionally Connect With Your Clients Using Promotional Items!   Do you work in sales and marketing? Are you looking for a new and creative approach to not only grab the attention of your future clients but also to build something more substantive -- like a relationship?
Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Marketing, Promotional Product Ideas / 05.07.2017

Create a Trade Show Stopportunity - Get more action at your boothWe've all been to the large trade shows with what seems like miles and miles of booths. So many of the trade show booths seem to be the same thing. Over and over again. Did I just go down this aisle? Am I experiencing Déjà vu? The answer to both questions is probably NO. The truth is so many exhibiting companies fail to create the right Stopportunity. According to Urban Dictionary, stopportunity is defined as,
Marketing, Promotional Product Ideas / 27.06.2017

Need A Creative Way to Grab the Attention of Your Clients? Don't Miss These 25 Ways to use Promotional Items as Lead Magnets 25 Creative Ways to Use Promotional Items as Lead Magnets If you're looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing strategy today. Not only are these promotional products economical, but they are thoughtful. #1: Ship a Mug Brand a coffee mug or tumbler and ship it to a prospect. The next day, follow up with a branded packet of coffee and a note introducing your company. The two-day punch of gifts helps to peak interest in your company and serves to warm up your prospect to be much more receptive to receiving your phone call. #2: Mail a Handwritten Note Write a note of thanks on a company notecard and send it with a customized pen with your client's name printed on the barrel of the pen. In the note, thank your client for working with you on a past order. This is a great way to strengthen your relationship with your clients and earn more business from them.
Marketing, Promotional Product Ideas / 19.06.2017

The Science Behind Promotional ProductsYou love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand? If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.

Senses Make Advertising Successful

Promotional Product Ideas / 22.05.2017

The Top 10 Reasons Why Promotional Products Are More Effective Than All Other Advertising Mediums Billboards and radio spots can be very helpful to businesses, but when it comes to increasing your visibility, nothing beats promotional products. No matter what type of business you're in, handing out useful items printed with your name and logo can help you spread your message and stay at the forefront of your consumers' minds for years to come. Use this method alone, or combined with traditional advertising strategies, to improve your name recognition fast.

1. They Affect All the Senses

Promotional Product Ideas / 30.01.2017

Bad Habits of Promotional Products DistributorsAccording to Promotional Products Association International (PPAI), there were 23,021 promotional products distributors in 2015 (2016 numbers will publish soon).That means 23,021 different companies you can choose to buy promotional products. However, not all distributors are created equal. As with every industry, there are great companies, mediocre companies, and bad companies from which to choose. The promotional products industry is no different. I'm more interested in