Marketing, Promotional Product Ideas / 27.06.2017

Need A Creative Way to Grab the Attention of Your Clients? Don't Miss These 25 Ways to use Promotional Items as Lead Magnets 25 Creative Ways to Use Promotional Items as Lead Magnets If you're looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing strategy today. Not only are these promotional products economical, but they are thoughtful. #1: Ship a Mug Brand a coffee mug or tumbler and ship it to a prospect. The next day, follow up with a branded packet of coffee and a note introducing your company. The two-day punch of gifts helps to peak interest in your company and serves to warm up your prospect to be much more receptive to receiving your phone call. #2: Mail a Handwritten Note Write a note of thanks on a company notecard and send it with a customized pen with your client's name printed on the barrel of the pen. In the note, thank your client for working with you on a past order. This is a great way to strengthen your relationship with your clients and earn more business from them.
Drinkware / 29.12.2015

Custom KooziesYou may call them coolies, can huggers, can insulators, huggies, cozies, coosies, or countless other names. I just call them koozies. Why? Because one manufacturer trademarked the name, Koozie, back in 1980 and made these items famous within the promotional products industry and the name stuck. From there, hundreds of other manufacturers jumped on board, attempting to differentiate themselves only by calling the products by a different, but similar name. Overall, the product was essentially the same. If you want to make me cringe,
Drinkware, Food Promotional Items, Marketing, Office & Desktop, Promotional Product Ideas / 15.04.2015

Lame Promotional ProductsIn the modern era of marketing and advertising, businesses must be strategic. No longer do mass advertising mediums bring in tons of sales. You can't just put out your message and expect people to come running. You have to market to a targeted audience. You must stand out. And, you must not be lame. Over the past 15 years as a promotional products distributor, I have had many people come to me to buy promotional products for their business. Many people say to me they want a "cool" giveaway and immediately follow with, "I was thinking about koozies. You know the cheap ones!" And every time someone says that, they see a prominent smirk on my face with a look that says, "Are you serious? You want "cool" and you think about cheap koozies?" Nearly every event I attend, someone is giving away