Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Be sure to check out the Hot and Trending Items for 2019. (Updated 1-22-19). Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products 
Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Product Spotlight, Promotional Product Ideas / 13.03.2017

Nail Snaps - Logo Fingernail PrintsI recently attended an industry trade show in Las Vegas, My mission was to find the Latest and Hottest Trending Promotional Items of 2017. In an industry with over 3,900 suppliers and hundreds of thousands of products this was no easy task. But…I discovered NailSnaps. The industry’s only salon quality vinyl nail decal beauty brand. In today’s Instagram-Pinterest world, Nail art or should I say #Nails has reach over 100 million posts and climbing. As one of the top 5 most shared posts, tweets, and pics on social media, Nails are how millennial women connect and share the love of fashion, enthusiasm for sports, and even their political views.  This opens the marketing question, "Why isn't your brand using these products?" Consumers today expect brands to reach them on a personal level The Hype: NailSnaps claims to be the world’s best way to transform brand images into salon-quality nail wraps that can be applied at home in-minutes.
Promotional Product Ideas, School Spirit Items, Sports & Outdoor / 17.11.2016

[caption id="attachment_6165" align="alignnone" width="800"]Original Foam Finger By Associated Press (Ottumwa High School yearbook) [Public domain], via Wikimedia Commons[/caption]Foam fingers and foam hands have been a popular sports spirit item since they were introduced in 1971 at a high school boys state basketball final. However, the first prototype wasn't made of foam. Instead, the giant foam finger at that game was made of hardware cloth and papier-mâché. Since then, many different manufacturing companies have been producing foam fingers and foam hand gestures in bulk. They have become a staple item at football and basketball games. However, foam fingers and foam hands aren't just for sports games. They have been very effectively used in advertising, as well as for other "unsanctioned" uses.

A Disgraceful Day For Foam Fingers

Promotional Product Ideas, Promotional Product News / 09.11.2016

Promotional Products are more effective than radio or TV ads.In past decades, TV and radio advertising has been considered top shelf by many advertising agencies and execs. However, with data in from the 2016 presidential elections, it seems times are achangin'. Is it possible this interruption style of advertising is no longer effective? If you compare results from the election to the media spend by each candidate, it seems radio and TV ads don't meet "cream of the crop" status, as many seem to think. According to CNBC, Trump spent only $238.9 million compared to $450.6 million spent by Clinton through mid-October. That equates to Clinton spending nearly twice as much as Trump. The difference is staggering, yet like it or not, Trump prevailed. Why is that?

Pivotal Factors

Marketing, Promotional Product News / 02.03.2016

Promotional Products SalesOver the past 6 years, the promotional products industry has shown steady growth year over year. In fact, the numbers from 2014 boast over $20 billion in sales. So how does $20B in promotional products sales compare to other traditional advertising mediums? 2015 Estimates TV Advertising - $71.1 billion Internet Advertising - $55.4 billion Newspaper Advertising - $20.2 billion Radio Advertising - $17.4 billion Consumer Magazine Advertising - $16.8 billion Out-of-Home Advertising - $8.9 billion (Data Source: PwC Global Entertainment and Media Outlook: 2015-2019)
Drinkware, Food Promotional Items, Promotional Product Ideas / 13.07.2015

The craft beer market has exploded over the past few years. While the entire beer market accumulated a whopping $101.5 billion in sales, craft beer was responsible for $19.6 billion. Not too shabby! Here's an interesting chart that breaks down the beer sales by type. [caption id="attachment_3936" align="alignnone" width="1100"]2014 Beer Sales - Brewery Promotional Products Chart courtesy of Brewers Association, Boulder, CO[/caption] Now that you know the financial impact that beer has on our economy, you will better understand