When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal.
Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal.
Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share.
While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.
The craft beer market has exploded over the past few years. While the entire beer market accumulated a whopping $101.5 billion in sales, craft beer was responsible for $19.6 billion. Not too shabby!
Here's an interesting chart that breaks down the beer sales by type.
[caption id="attachment_3936" align="alignnone" width="1100"] Chart courtesy of Brewers Association, Boulder, CO[/caption]
Now that you know the financial impact that beer has on our economy, you will better understand
Marketing can be a tough job. You have to be creative. You have to BOLDLY stand out among competitors in your local marketplace. You have to be inviting. You have to show benefit to the consumer. You have to put your best foot forward!
Your product or service has to be so good that your customers want to come back to you over and over. However, you do have to first convince them to try you out.
Think about this scenario. Someone has a product that is desired by a certain demographic of consumers. However, trust is often an issue prior to the first purchase. Therefore, a free sample is provided to show the consumer how great the quality is and to build trust. The consumer tries the product, decides it is worthy and makes a purchase.
This scenario sounds a bit like a drug dealer, doesn't it?
Today on Thrifty Thursday, Perfect Imprints is featuring Custom Wooden Nickels. Great for bars and restaurants for use as drink tokens. Who doesn't like a free drink? They're very cheap; so you don't have to break your budgets supplying your customers with free product. However, offering free products to draw in consumers results in more sales!
It's summer and the time of year for vacations and that means bars and restaurants will be busier this time of year for many tourist based areas. One of the best ways to attract new patrons to your bar, lounge, club, or restaurant is to...
Wooden Drink Tokens are common promotional giveaways for bars, lounges, and nightclubs as a way to give away a free drink and lure in new patrons. It's common to see the wooden nickels promoting a multitude of free drinks, such as a margarita, beer, glass of...