Marketing your company effectively requires careful planning as well as a balance of several advertising mediums. If weakness occurs in one part of your marketing plan, it can negatively affect your overall success and ultimately your bottom line. These weaknesses in one area of your...
24 hours a day, 7 days a week, 365 days a year they are on call. Yes, even on Christmas Day, Easter morning, Labor Day, and every other holiday. They wait on standby, just in case they receive a call from you, one of your...
Marketing, Promotional Product Ideas / 08.01.2018
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][vc_column width="1/3"][vc_column_text]
Long Live the Promos[/vc_column_text][vc_single_image image="7496" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Here's a photo of that exact custom stainless steel tumbler referenced above which I have personally used every day for well over 2 years. This item looks tired and worn out. It takes serious abuse every day. For starters, the cup holder in my truck is a very tight fit around the tumbler, which has caused most of the scratches. Additionally, a habit of mine is to tap on the tumbler with my ring finger, a habit stemmed from excess energy (possibly a mild ADD), causing some of the wear on the colored enamel. It's been dropped multiple times. When it's empty, it sits in my oversized lunch bag along with glass containers which previously held my oversized lunch. This causes the glass containers and the tumbler to bang together causing additional scratches. While it may look bad, I think I'll just keep it until something renders it unusable. I've thought many times that I should replace it. But then I think, "Why should I replace it if it works?" While the value is not the same, it's like having a car that runs really well but has some dings and scratches on the outside. Why get rid of something that works, and is paid for?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.
The Need For EducationSometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
As I talk to clients, too many are making impulsive decisions when it comes to their marketing. Marketing executives and business owners field calls every day from salespeople trying to sell the latest and greatest marketing solutions for them. However, not all advertising methods work for all businesses. Every business is unique and must be strategic with their marketing efforts.
They Are Sneaky and Slimy
Promotional Product Ideas, Promotional Product News / 19.07.2017
You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.
So Who's Buying Promotional items?It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.
The sad truth is most Americans have never read the Declaration of Independence. It is only a 4-minute read. You can do it. You should do it. It's your patriotic duty to read it and understand how your freedom evolved. Please read it. Once you read it, please share this page to encourage other Americans to read the Declaration of Independence.
The Declaration of Independence
IN CONGRESS, JULY 4, 1776
The unanimous Declaration of the thirteen United States of America
Marketing, Promotional Product Ideas / 29.06.2017
Destroying Your Promotional Products Campaign - A Step-by-Step GuideIf you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future. So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future.
The Summer season signifies it's time for schools to focus on their football season. High school students and teachers may be out for the summer break, but football coaches are hard at work with training camps for their players, planning strategies for the upcoming season, and tryouts for new players. For those who manage fundraising campaigns for the school booster club, attention now must turn to the upcoming football spirit items. Planning ahead is important with your spirit items. Late planning can cause a loss of fundraising revenue due to extra rush charges, factory inventory issues, late arrivals for your booster club store, and many other problems.
Considerations When Planning Your Team Spirit Items:
Boating is a huge recreational activity for visitors and residents of coastal towns, as well as for towns adjacent to large lakes and rivers. In fact, last year in the U.S., there were 11,861,811 registered recreational boating vessels. (Statistic from the U.S. Coast Guard) If your business sells services or merchandise to boaters, this list of the top promotional items for boaters is for you. Boating is an activity that consistently requires the purchase of new supplies, new parts for your boat, and routine boat maintenance and cleaning. Your goal as a business owner who sells primarily to boaters is to not only obtain new boating customers but also keep them coming back.
Keeping Your Business Afloat With Boaters
Running is not for everyone, but for those who love to run, it is an addiction. It is a passion. For runners, this sport can become an obsession. The day does not feel complete until we get our run in. My wife says I need to run the crazy off after a day at work. 2016 statistics estimate about 17 million runners finished official races, and that number doesn't count the number of non-competitive runners who only run for the love of running or for fitness. If you don't frequently run, below are a few reasons to start.