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The top picture is from a cheap online vendor. The bottom picture is from a professional designer/printer.[/caption]
Nearly all businesses have and need business cards. Most have flyers or brochures. Some send out postcards or catalogs. These are sales tools that are important to your business and your brand image. That's why it is extremely important to make sure these printed sales tools are designed effectively and with top quality graphics, material, and printing.
What does it say to a prospect when you hand them a flimsy business card with a poor print quality?
What first impression does a contact get when he sees your brochure that looks like it was designed by an amateur?
These are the types of questions you must think about when designing business literature, including business cards, flyers, brochures, postcards, presentation folders, and catalogs. Your branding must seamlessly extend from offline to online. Brand consistency is key!
Your printed collateral you leave behind must be designed strategically to hook your prospects. It must stand out. That's why you must avoid the cheap, online template printing sites.
Don't Use Cheap Online Printers
Don't be fooled by the pricing gimmicks of online printers that advertise free or nearly free business cards or brochures. While your price may start off as FREE, once you add options for the upgraded stock, your custom logo, UV gloss, overpriced shipping, etc, your total cost is not much less than it would be from a professional commercial printer. Often, it will even be an even higher cost!
Top 6 Reasons NOT to Use Vistaprint and other CHEAP Printers.
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