Promotional Product Ideas / 15.05.2017

12 Ways To Boost Your Social Media Campaigns Using Promotional ItemsYou should consider business promotional products to be essential components of your larger marketing strategy. Although promotional items are fundamental if you want to expand your reach, there is a second component needed to unlock their true potential. There are two parts to the concept of marketing reach: the size of the audience and the memorability of your message. It doesn't matter how many people you are able to contact if your message doesn't register with them. Similarly, promotions that are memorable wouldn't be enough to grow your customer base unless they spread to new audiences. That's why social media and promotional items make the ideal pair. While social media expands your audience in a widening ripple of shares, promotional items give them something tangible to remember you by.

Try these 12 creative ideas on combining the two and reach for the stars.

1. Hashtag It

Brainstorm a page full of clever hashtags to create a buzz around your business. Puns and wordplay work well on social media. When you decide on one, use it consistently across social media networks like Facebook, Twitter, Instagram and Pinterest. Then you can use custom screen printing to promote the hashtag in store or at live events.

2. Sell Yourself

With modern printing capabilities, it's easy to make custom promotional products on short notice. Create a social media campaign promoting a flash sale on T-shirts, mugs, flash drives, etc. with your company's name. Put a 24-hour limit on the sale to increase the excitement on social media.
Promotional Product Ideas, School Spirit Items, Sports & Outdoor / 17.11.2016

[caption id="attachment_6165" align="alignnone" width="800"]Original Foam Finger By Associated Press (Ottumwa High School yearbook) [Public domain], via Wikimedia Commons[/caption]Foam fingers and foam hands have been a popular sports spirit item since they were introduced in 1971 at a high school boys state basketball final. However, the first prototype wasn't made of foam. Instead, the giant foam finger at that game was made of hardware cloth and papier-mâché. Since then, many different manufacturing companies have been producing foam fingers and foam hand gestures in bulk. They have become a staple item at football and basketball games. However, foam fingers and foam hands aren't just for sports games. They have been very effectively used in advertising, as well as for other "unsanctioned" uses.

A Disgraceful Day For Foam Fingers

Awareness, Promotional Product Ideas, Seasonal and Holiday / 02.06.2016

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]National Truck Driver Awareness Week (NTDAW) is observed in September of each year. For 2019, it will be observed September 8-14, 2019. Each year The American Trucking Association (ATA) spearheads this national awareness campaign to show appreciation for our nation's...

Halloween, Seasonal and Holiday, Trendy Tuesday / 25.08.2015

Trendy Tuesday - Reflective, Reusable Halloween Bags

Non-Woven Polypropylene Bags With Reflective Strips

Halloween is only a few months away, but you can start using this popular holiday to promote your business near the beginning of October. With Halloween comes trick or treating, so promoting safety while trick or treating is always a great goal for your marketing. These bags are not only reusable as grocery bags or tote bags, but they also have reflective strips to increase visibility at night. See the video below to see how well they work! Be Trendy and give away Halloween bags that are different than the standard ones all your competitors are giving away. Reflective Halloween Trick or Treat Bags
Drinkware, Food Promotional Items, Promotional Product Ideas / 13.07.2015

The craft beer market has exploded over the past few years. While the entire beer market accumulated a whopping $101.5 billion in sales, craft beer was responsible for $19.6 billion. Not too shabby! Here's an interesting chart that breaks down the beer sales by type. [caption id="attachment_3936" align="alignnone" width="1100"]2014 Beer Sales - Brewery Promotional Products Chart courtesy of Brewers Association, Boulder, CO[/caption] Now that you know the financial impact that beer has on our economy, you will better understand
Drinkware, Food Promotional Items, Promotional Product Ideas / 22.05.2015

Coffee Promotional ItemsSometimes it seems the world is becoming increasingly less friendly. A few decades ago, there was nothing weird about speaking to complete strangers in the store; however, while some people are fine with the start of a random conversation, many react in an uncomfortable way. You can see the look on their face as their mind races to try to figure out what your intentions are in speaking to them. I find this sad. I find it disheartening that the world is becoming more fearful of conversation. Maybe it has to do with the increased use of social media and texting? Maybe it is simply from apprehension of speaking to strangers. After all, the "Don't talk to strangers" mantra is drilled in the head of children. These types of awkward
Marketing, Promotional Product Ideas / 06.05.2015

Promotional Products - Reach all 5 senses when advertisingYou rarely see anyone smelling the TV during a commercial. It's not very often you get a glimpse of someone eating a billboard. I doubt you see many sane people trying to reach out to touch the words broadcasted from a radio ad. Research has proven that the more senses you can reach when advertising, the more lasting your message will be. So just hearing an advertisement isn't as powerful as hearing and touching it. Seeing an advertising message on a billboard isn't as effective as seeing an advertising message on a box of chocolates while smelling and tasting them. Smell has been proven to create the most