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Halloween, Marketing / 10.07.2017
12 Nearly Factual “Facts” About Halloween
Halloween is one of the most exciting holidays in the U.S. for many children and adults. Some people love to be scared. Some indulge in way too much candy. Some prefer the adult costume parties. Whether you like any combination of the aforementioned activities or all of them, Halloween is consistently rated as the holiday offering the most fun.
Because of so many Americans are so vested in Halloween, this makes it a great opportunity to piggyback on this popular holiday to help boost your business sales. If you aren't convinced yet, check out these insane facts below about Halloween. Okay, so maybe they're not all facts, but they are pretty darn close. 
October is a very active month for events and promotions. Fall activities really ramp up to start the holiday season. There are also many recognition and awareness events during October, such as Breast Cancer Awareness Month, Fire Prevention Week, American Pharmacists Month, Boss's Day, and many more.
Below you'll find the top selling promotional items during the month of October to promote your business, event, or cause!
When you think about trick or treating, candy is the first thing that comes to mind to drop in a trick or treat bag. However, is there something better you can give out? Of course, from a health perspective, there is always something better than candy.
But thinking beyond edible treats, there are many other options, including toys, educational items, and safety items.
My personal favorite Halloween giveaways that I want to focus on in this blog are safety items. These are way better than candy to give out to trick or treaters. Not only will they help keep kids safer while trick or treating, but they will also promote your business.
The reason I want to focus on safety giveaways is because Halloween is the deadliest day of the year for child-related pedestrian fatalities. This statement shouldn't 
Thousands of pedestrian deaths happen each year due to motor vehicle incidents. The number of children involved in these incidents doubles on Halloween night and most, if not all, are completely preventable.
Overall, October is ranked No. 2 in motor vehicle deaths by month, just behind August.
The statistics are certainly scary. Your first instinct may be to cease trick or treating activities; however, you can't let these statistics bully you. You should take warning though and educate your children on the safety rules. Make sure your kids fully comprehend the rules and intend to follow them.
Whenever you can piggyback your business marketing with popular holidays such as Halloween, you can greatly increase your sales with minimal effort. Halloween is certainly one of the more popular holidays that is loved by both children and adults. In fact, this "holiday" is so popular that consumers spend nearly $7 billion dollars on Halloween-related items. That's a big number that I'm sure you want a piece of during the month of October. That breaks down to about $72 per American. Now time for a little math...multiply the number of customers you have by $72. I'm sure that number is motivating to you!
Much of the Halloween expenditure goes towards costumes, candy, and decorations. If you sell any of these items, you'll definitely want to market your business during the Halloween selling season through sales and events at your store and promotional giveaways.
However, even if your business has nothing to do with selling Halloween items, you can still promote your business for this fun day. Everyone who goes trick or treating needs a candy bag, so why not proudly display your logo on 
Halloween night is a fun night of dressing in costume, Halloween parties, trick or treating, and, of course, overindulging on candy.
However, Halloween night can also be very dangerous for pedestrians if proper safety precautions aren't taken. Walking down poorly lit streets while dressed in dark clothing creates a less than ideal visibility situation for youngsters (and adults too)!
However, your business can help promote trick or treating safety by giving away 