Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Marketing, Promotional Product Ideas / 12.07.2017

10 things your Mom used to say to you when you were a child Moms. They have a maternal instinct that most Dads simply don't have when it comes to taking care of their children. You most likely remember so many lessons your Mom taught you. In fact, there are probably quite a few phrases your Mother repeated over and over while raising you. Below, we've compiled the top 10 things Moms said to their kids in the 80's and 90's. We've also included corresponding promotional items to go along with them. This shows that you should listen to your Mama and buy these promotional products. 
Marketing, Promotional Product Ideas / 19.06.2017

The Science Behind Promotional ProductsYou love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand? If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.

Senses Make Advertising Successful

Christmas, Product Spotlight, Seasonal and Holiday / 08.11.2016

Top 5 Corporate Christmas GiftsIt's time to be thinking about corporate Christmas gifts for your employees and top clients. Whether you give out gifts specifically for Christmas or as "end of the year" gifts, both employees and clients appreciate them...especially if they are useful gifts. Many companies give away gift cards, retail merchandise (such as Yeti), or other non-company branded items, but this is a wasted opportunity to strengthen your company branding. There are many high quality and extremely useful items you can get decorated with your company logo that your recipients will LOVE! If you think about popular retail gifts that consumers are buying, you can typically find the same or a very similar promotional option that allows your logo to be printed on the products. Below are our favorite corporate Christmas gifts.

Top 5 Corporate Christmas Gifts

Stainless Steel Tumblers are great Corporate Christmas GiftsStainless Steel Tumblers Why have these items been so hot? Because they work and they work well. Most of the double wall stainless steel tumblers are the same or better quality than the beloved Yeti branded tumblers. However, at less than half the cost, you can have your company logo branded on the tumblers. Choose from the larger 30 oz. sizes, which are perfect for ice water, or the smaller 20 oz sizes, which are perfect for coffee. These ultra-functional tumblers will keep ice for over 24 hours and keep coffee hot for 5-6 hours! No wonder everyone loves them! 
Christmas, Drinkware, Office & Desktop, Promotional Product Ideas, Seasonal and Holiday, Technology Products / 11.11.2015

Emotional Promotional ProductsChristmas has become not just a holiday, but a month-long season. Rather than one day near the end of December, it now begins the day after Thanksgiving and extends through New Year's Eve for many people. While some don't like the extended Christmas season, many Americans do. If you think about the psychology of behind the holiday and the behavior and feelings this holiday season brings, it makes sense why so many cling to it for so long. The Christmas seasons brings feelings of love, hope, generosity, and kindness, which are often scarce during the other 11 months out of the year. Of course people want more of those feelings, so they grasp on to the season and extend it as long as possible. The Christmas season is also full of charitable events to help those in need. Many workplaces have a more relaxed environment. People are generally happier. This holiday season is full of many types of emotions. Some are sad emotions from people missing loved ones that have passed on, but most are
Marketing, Promotional Product Ideas / 06.05.2015

Promotional Products - Reach all 5 senses when advertisingYou rarely see anyone smelling the TV during a commercial. It's not very often you get a glimpse of someone eating a billboard. I doubt you see many sane people trying to reach out to touch the words broadcasted from a radio ad. Research has proven that the more senses you can reach when advertising, the more lasting your message will be. So just hearing an advertisement isn't as powerful as hearing and touching it. Seeing an advertising message on a billboard isn't as effective as seeing an advertising message on a box of chocolates while smelling and tasting them. Smell has been proven to create the most 
Drinkware, Trendy Tuesday / 24.02.2015

Trendy Tuesday - Promotional Over the Ear Headphones Today's Trendy Tuesday Product are these ever more popular Mason Jar Mugs. These 24 oz. mugs feature a comfy handle as well as a colorful base and a matching straw. The mug has a "sipper style" for hot drinks or a straw for cold drinks. Since the jar is double insulated, it keeps your cold liquids cold and your hot liquids hot. [caption id="attachment_2875" align="alignnone" width="600"]Mason Jar Mug with Straw Mason Jar Mug with Straw[/caption]