You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items.
This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors.
You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands.
Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.
So Who's Buying Promotional items?
It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.
Baby it's cold outside. With the Winter season in full effect, it's important to dress warm in order to stay comfortable. Scarves have become extremely popular clothing accessories. Whenever you think about corporate giveaways, highly popular and fashionable items are also a great choice. That's why custom scarves are such great giveaways, especially in frigid climates.
This PromoDoodles by Perfect Imprints features a tug-of-war struggle with a custom knitted scarf. Knitted scarves have your logo actually knitted into the fabric, rather than a rough feeling embroidered logo or a printed logo which eventually fades. A knitted logo lasts for the life of the scarf and isn't itchy like an embroidered logo.
As the Winter season sets in, so does cold and flu season. It seems everywhere you go someone is sneezing, blowing their nose, or coughing. Germs are everywhere and that's why the Thrifty Thursday product this week is promotional hand sanitizer. These featured hand sanitizers are pen sized for convenient storage in your purse or bag. These are a great giveaway not only for healthcare related businesses and organizations, but for any business that wants to help combat cold and flu germs. These are great to promote National Influenza Vaccination Week, which is in December.
It's Fall, so in marketing terms, that means you should already be thinking about how you will be promoting your business for the upcoming Winter season. You should always be planning for your business at least three months in advance. Many of you right now are laughing at the three month thing, but its true! This Thrifty Thursday, we want to bring your attention to these ridiculously, low-priced promotional ice scrapers. These credit card ice scrapers are priced than than $0.50 each with your custom logo printed on them. If you want a cheap price, it doesn't get much better than this!
[caption id="attachment_1851" align="alignleft" width="275"] Plastic Credit Card Size Ice Scrapers[/caption]
[caption id="attachment_1852" align="alignleft" width="275"] Recycled Credit Card Sized Ice Scrapers[/caption]
When it comes to safety you can't put a price on it, especially when kids are involved. However, when you can promote safety for kids a low price AND promote your company at the same time, that's a win-win-win situation! With Halloween right around the...
CYBER MONDAY ONLY (11/26/2012)!
FREE SHIPPING ON ALL PROMOTIONAL ITEMS
3 EASY STEPS TO GET PROMO CODE FOR FREE SHIPPING:
1. REGISTER AT PERFECTIMPRINTS.COM
2. CHECK YOUR EMAIL TO GET THE PROMO CODE.
3. USE THE PROMO CODE WHEN ORDERING ONLINE (OR GIVE THE CODE TO YOUR CUSTOMER SERVICE AGENT WHEN CALLING IN YOUR...