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Whether you call them Koozies, coolies, coozies, or can coolers, they all serve the same purpose: to keep your drink cold. And custom koozies are effective promo products....
When you're laying on the beach or relaxing by the pool what do you always have with you? A beer, of course, in a koozie to keep it cool in the sun. This staple of summer and outdoor activities has seen a surge in popularity as...
As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before the typical "locals only" distributors. Another piece of info we are privy too are the promotional items that are WAY overdone....
Much research by the Promotional Products Association International (PPAI) has shown the benefits of using promotional products to promote your business. The research consistently shows that these tangible marketing items give you a bigger bang for your buck when it comes to cost per impression...
Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses - sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy.
Promotional products can be awesome if you use a little common sense and spend some time thinking about who you want receiving them. They can help forge a bond between your brand and your customers. They will keep your company top of mind. They continue to advertise for your company long after they are purchased.
Below are 5 labels often used for traditional advertising for which don't hold true for promotional products. If you disagree, it's highly likely you are doing it wrong.
When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal.
Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal.
Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share.
While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.
Promotional Products Goals
Marketing / 29.01.2018
6 Advertising Firms You Should NEVER Use
Below I’ve referenced 6 different advertising agencies you should ditch immediately. Take a few minutes to evaluate your current agency for correlations. If your current marketing firm seems to fit these six agencies below, you’re likely losing market share to your competitors. We are in an age of advertising where it is mandatory to be very different from your competition. Doing the same thing you’ve done for the past 10 years won’t cut it anymore. It’s time to be bold. Be brave. It’s time for change.
Marketing, Promotional Product Ideas / 13.11.2017
Pavlov’s Promos
Are you familiar with Classical Conditioning? The simple explanation of classical conditioning is learning a new behavior based upon a repetitive stimulus. Over time, as you experience that stimulus, you behave in a certain way subconsciously. You don't even have to think about.
Perhaps the most famous example is an experiment that most of us learned about in school - Pavlov's Dog.
Marketing / 14.08.2017
The Need For Change
Change is inevitable for most businesses. If you don't adapt with the times, you'll soon find your business is struggling to stay afloat. Inevitable changes may include the way you perfect your business services, the products you offer, the physical look and feel of your...
Marketing, Promotional Product Ideas / 05.07.2017
Create Trade Show Stopportunities Using Promotional Items
We've all been to the large trade shows with what seems like miles and miles of booths. So many of the trade show booths seem to be the same thing. Over and over again.
Did I just go down this aisle? Am I experiencing Déjà vu?
The answer to both questions is probably NO. The truth is so many exhibiting companies fail to create the right Stopportunity.
According to Urban Dictionary, stopportunity is defined as,