Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Be sure to check out the Hot and Trending Items for 2019. (Updated 1-22-19). Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products 
Marketing / 27.11.2017

Cheap Promos Can Damage Your Brand First impressions are important regardless of how vane or petty it may seem. You've heard it time and time again that you have 7 seconds to make a good impression. This not only applies to your person, but also for your business. The cold and hard truth is that people will size up your entire business within a matter of seconds. That means they will determine your trustworthiness and your competence to get the job done, likely before you've ever spoken to them. Once a person has formed an impression (especially a negative one), it's extremely hard to change their mind.
Marketing, Promotional Product Ideas / 06.11.2017

Do You Want a New Approach to Build a Relationship with Your Clients? Don't Miss These Expert Ways to Emotionally Connect With Your Clients Using Promotional Items!   Do you work in sales and marketing? Are you looking for a new and creative approach to not only grab the attention of your future clients but also to build something more substantive -- like a relationship?
Marketing, Promotional Product Ideas / 19.10.2017

Impulse Marketing - Not a Good Idea As I talk to clients, too many are making impulsive decisions when it comes to their marketing. Marketing executives and business owners field calls every day from salespeople trying to sell the latest and greatest marketing solutions for them. However, not all advertising methods work for all businesses. Every business is unique and must be strategic with their marketing efforts.

They Are Sneaky and Slimy

Marketing, Promotional Product Ideas / 16.10.2017

Don't Take Shortcuts With Your Promotional Products Shortcuts. Timesavers. It's the way we are programmed as humans. We want to be as productive as possible with our work; therefore, we more often than not take the easy way when doing our tasks. We take "The road more traveled" as opposed to "The road less traveled." By following this path, we fail to differentiate ourselves. We are built for efficiency, which often hinders us from seeing the big picture - how we can achieve the best possible outcome for any given project. This innate way of quickly completing tasks can actually cripple our creativity. It's too easy to do things the way we have always done them in an effort to quickly check off that task from our ever-growing list.
Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Promotional Product Ideas, Sports & Outdoor / 11.07.2017

When you think of summertime a few things probably come to mind; sunshine, swimming, family picnics, and vacations to the beach. Summer is the perfect time to relax and enjoy all those things but it is also the perfect time to kick your marketing into high gear! Most businesses have a set of "go-to" marketing and promotional items to help attract all those summer shoppers, but if you are struggling to find ideas, we are here to help. We have compiled a list of 5 amazing promotional products that can be used by ANY business, from a hair salon to a mechanic shop, and every business in between. These products all have one thing in common, they are useful to most people!
Marketing, Promotional Product Ideas / 05.07.2017

Create a Trade Show Stopportunity - Get more action at your boothWe've all been to the large trade shows with what seems like miles and miles of booths. So many of the trade show booths seem to be the same thing. Over and over again. Did I just go down this aisle? Am I experiencing Déjà vu? The answer to both questions is probably NO. The truth is so many exhibiting companies fail to create the right Stopportunity. According to Urban Dictionary, stopportunity is defined as,
Marketing, Promotional Product Ideas / 29.06.2017

A Step-by-Step Guide To Destroying Your Promotional Products Campaign

Destroying Your Promotional Products Campaign - A Step-by-Step Guide

If you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future. So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future.
Marketing, Promotional Product Ideas / 27.06.2017

Need A Creative Way to Grab the Attention of Your Clients? Don't Miss These 25 Ways to use Promotional Items as Lead Magnets 25 Creative Ways to Use Promotional Items as Lead Magnets If you're looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing strategy today. Not only are these promotional products economical, but they are thoughtful. #1: Ship a Mug Brand a coffee mug or tumbler and ship it to a prospect. The next day, follow up with a branded packet of coffee and a note introducing your company. The two-day punch of gifts helps to peak interest in your company and serves to warm up your prospect to be much more receptive to receiving your phone call. #2: Mail a Handwritten Note Write a note of thanks on a company notecard and send it with a customized pen with your client's name printed on the barrel of the pen. In the note, thank your client for working with you on a past order. This is a great way to strengthen your relationship with your clients and earn more business from them.