Marketing / 18.06.2018

Two words. Just an "R" is the difference in spelling, however, that simple letter drastically changes the meaning. It can be the difference between effective promotion of your company, and failure. Over the course of doing business in the branding and marketing industry, I run across...

Funny, Marketing / 14.05.2018

Marketing your company effectively requires careful planning as well as a balance of several advertising mediums. If weakness occurs in one part of your marketing plan, it can negatively affect your overall success and ultimately your bottom line. These weaknesses in one area of your...

Promotional Product Ideas / 20.04.2018

No such thing as Food for ChildrenWhen you think of food for children, what foods come to mind? Aside from foods specifically for infants, here are just a few of the top foods that come to mind for me.
  • Pop-Tarts
  • Popsicles
  • Fruit Chew Snacks
  • Sugary Cereals such as Frosted Flakes or Fruit Loops.
  • Moon Pies
Personally, I don't refer to these as foods; I refer to them as JUNK. Sure, some adults do eat these snacks (junk food); however, these are mostly targeted for kids. There's nothing about these foods that make them "kids" food. Kids aren't some type of subspecies that require food that is different than adults. So why do we automatically think foods such as these are for children?

It's called marketing.

Marketing, Promotional Product Ideas / 09.04.2018

I recently visited one of my local clients to help plan their marketing strategy for the upcoming year. As I learned more about some of their current marketing tactics, I learned about some premium promotional products they bought a few years ago. Their storage closet was full of really nice wine gift sets they bought two years ago. I asked what their intentions were for those products and I was told those premium items are reserved for the top clients. As I dug deeper, I found out they had only given away about 10-15 of these items. They were saving these for their "best clients." Because this company had not defined who their "best clients" were, they were not utilizing these "thank you" gifts efficiently. Every company has top clients, even if the top clients don't spend as much as you would like them to spend. It is important to
Marketing, Promotional Product Ideas / 05.03.2018

Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses - sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy. Promotional products can be awesome if you use a little common sense and spend some time thinking about who you want receiving them. They can help forge a bond between your brand and your customers. They will keep your company top of mind. They continue to advertise for your company long after they are purchased. Below are 5 labels often used for traditional advertising for which don't hold true for promotional products. If you disagree, it's highly likely you are doing it wrong.
Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Marketing, Promotional Product Ideas / 05.02.2018

Are уоu still searching fоr аn effective marketing tool thаt саn hеlр уоur business grow exponentially? You've likely spent thousands of dollars on various advertising and marketing tools which boasted promises of big returns, only to fall flat in the end. Promotional products can be the answer for your business if they are used in the right way! When investing your money in an IRA, stocks, or some other type of investment, do you expect a positive return? Of course, you do. And the same should be true when advertising with promotional products. Promotional items аrе аn ingenious wау tо promote а brand and boost business. These incredibly useful items can also help to increase market share, customer trust, аnd employee satisfaction. When the right promotional products are selected and used in a strategic way, they have а greater impact оn thе customers whеn compared tо оthеr modes оf traditional advertising such as television, radio, and print media. Promotional products can help your business in many areas to include: