In past decades, TV and radio advertising has been considered top shelf by many advertising agencies and execs. However, with data in from the 2016 presidential elections, it seems times are achangin'.
Is it possible this interruption style of advertising is no longer effective?
If you compare results from the election to the media spend by each candidate, it seems radio and TV ads don't meet "cream of the crop" status, as many seem to think.
According to CNBC, Trump spent only $238.9 million compared to $450.6 million spent by Clinton through mid-October. That equates to Clinton spending nearly twice as much as Trump. The difference is staggering, yet like it or not, Trump prevailed. Why is that?
If you have ever watched golf or a tennis match, then you know the etiquette is for the fans to stay quiet. A muted version of clapping is encouraged after a great swing or play.
You don't find golf or tennis fans yelling through megaphones or banging together noisemakers such as thundersticks or hand clappers. You'll notice them very calmly observing and paying attention to every detail of play.
Now, switch gears and think about a football or basketball game and you have the complete opposite reaction from the fans. They are loud during all times of play. As a matter of fact, if you asked them to quiet down, there would likely be uproar like what happened when the
Have you ever received any promotional products that you just didn't dig? It's not uncommon. Many companies give away promos with no plan of how to use them in an effective and useful way and they end up in your hands with no value to you.
However, I'm speaking literal here about products that you can really dig.
The Fall season is when high school and middle school volleyball begins. The sport of volleyball is often overlooked by most sports enthusiasts, being shadowed by football, basketball, baseball, and soccer. However, volleyball has become a very popular sport within high schools.
College basketball is underway for 2014. Lots of early and eventually erroneous predictions are already being made. The beginning of NCAA basketball is always overshadowed by the exciting season end to NCAA football. With all of this excitement with college football, its easy to overlook the planning and ordering of your basketball spirit items.
Your fans need these school spirit items to get more excited and ultimately cheer louder and more often. Additionally, these spirit items can help generate a lot of profit for your team, booster club, or school organization.
When deciding what spirit items to get for your basketball season, it is important to get a mix of both for sale items as well as giveaways for the fans. Below are some ideas for both.
This weekend of college football is certainly the most exciting yet of the season. Not only are teams fighting for the top rankings for the college football playoffs for a shot at the National Title, but this weekend is also rivalry weekend for many colleges across the country. Most teams will be playing their arch enemies and they will be playing their games for bragging rights as well as preserving their pride. The games will be physical. They will be emotional. The games will be packed with excited fans.
Crowd involvement and cheering is critical to help spur on your team. The more excited the crowd is; the more it pumps up the players. That's why it's important to have school spirit items available at the game. Whether they are being sold or being given away to the fans by corporate sponsors,
August is well-known for many things, such as extreme heat, the beginning of a new school year, and my favorite, football season!
College football and high school football both start in August. The football season brings a level of excitement from fans all over the country...
If you have just taken over the football booster club at your child's school, you are likely well aware of the overwhelming feelings of running a school booster club store. Chances are, the past president didn't bother passing off notes to you explaining where they...
As we enter the cold, winter season, the soccer season also begins. At many schools, the soccer programs have been practicing for the past few months already. Soccer is one of those sports in the United States that gets a much smaller budget than football,...
When is the 2014 Super Bowl? Super Bowl XLVIII will be held on February 2, 2014 at MetLife Stadium in New York in an open-air stadium for the first time. Super Sunday is a great time for parties and get-togethers. It's also a big time...
Even though Miley Cyrus used a foam finger for naughty purposes in her 2013 VMA performance, foam fingers in general shouldn't get a bad rap. If you haven't seen Miley Cryrus' VMA performance, I would suggest you spare your psyche the trauma of watching it. Custom foam fingers are still...