Marketing / 04.12.2017

Upselling and cross-selling are both vital components of successful businesses. These practices help increase sales as well as increase profits. Upselling is the practice of encouraging a buyer to purchase a more expensive product or service than originally intended. Cross-selling is the practice of selling additional...

Marketing, Promotional Product Ideas / 20.11.2017

According to Mayo Clinic, the two symptoms of amnesia include: 1) Difficulty in learning new information. 2) Difficulty in remembering past events. Both of these symptoms are terrible, especially if you are a marketer. When advertising, you never want your recipients to suffer from amnesia-like symptoms. The same is true when giving out promotional products. However, with many of the disruptive types of advertising such as radio ads, TV ads, and internet ads, consumers are not remembering those advertisers. Why?
Marketing, Promotional Product Ideas / 06.11.2017

Do You Want a New Approach to Build a Relationship with Your Clients? Don't Miss These Expert Ways to Emotionally Connect With Your Clients Using Promotional Items!   Do you work in sales and marketing? Are you looking for a new and creative approach to not only grab the attention of your future clients but also to build something more substantive -- like a relationship?
Marketing, Promotional Product Ideas / 12.07.2017

10 things your Mom used to say to you when you were a child Moms. They have a maternal instinct that most Dads simply don't have when it comes to taking care of their children. You most likely remember so many lessons your Mom taught you. In fact, there are probably quite a few phrases your Mother repeated over and over while raising you. Below, we've compiled the top 10 things Moms said to their kids in the 80's and 90's. We've also included corresponding promotional items to go along with them. This shows that you should listen to your Mama and buy these promotional products. 
Beach Promotional Items, Marketing / 26.06.2017

  Boating is a huge recreational activity for visitors and residents of coastal towns, as well as for towns adjacent to large lakes and rivers. In fact, last year in the U.S., there were 11,861,811 registered recreational boating vessels. (Statistic from the U.S. Coast Guard) If your business sells services or merchandise to boaters, this list of the top promotional items for boaters is for you. Boating is an activity that consistently requires the purchase of new supplies, new parts for your boat, and routine boat maintenance and cleaning. Your goal as a business owner who sells primarily to boaters is to not only obtain new boating customers but also keep them coming back.

Keeping Your Business Afloat With Boaters

Motivation / 19.12.2016

“The best way to spread Christmas, is cheer singing loud for all to hear.” - Buddy the Elf Let's Go CarolingWhen the holiday season is upon us, we all strive to go that extra mile for not just those we know and love, but also for those in our community who are not as fortunate. Making gifts, giving donations, these are all wonderful ways to help out during the holidays. If you are looking for something a little different this year, then I have a recommendation for you. A couple of our team members here at Perfect Imprints are members of the Greater Fort Walton Beach Chamber of Commerce Ambassadors, which is a group dedicated to welcoming the new businesses into our fantastic chamber as well as volunteering in the community. The Ambassadors are a very diverse group of people with everyone from small business owners to retirees to corporate executives and volunteers. You could say we come from all walks of life. The people in this group never cease to amaze me. In years prior, for the holidays we have collected donations for local charities and delivered gifts to organizations in need. This year the group tried something new, but very old at the same time. 
Client Spotlights, Drinkware / 12.12.2016

Hexcup Beer Pong Sets and their Custom Beer BucketsOur friends at Hexcup recently bought some custom beer buckets from us with their logo on them and gave them out to several Country music singers (see the photos below)! What/who is Hexcup you may ask? Hexcup is the world's best beer pong cup. These beer pong cups are similar to the ever-popular red Solo cups, but better. As their name implies, the cups are hex-shaped (that's 6 sides) instead of round like the typical, cheap beer pong cups. The unique shape means the cups fit perfectly together AND they have sufficient weight so they aren't knocked out of place with each turn.
Promotional Product Ideas, School Spirit Items, Sports & Outdoor / 17.11.2016

[caption id="attachment_6165" align="alignnone" width="800"]Original Foam Finger By Associated Press (Ottumwa High School yearbook) [Public domain], via Wikimedia Commons[/caption]Foam fingers and foam hands have been a popular sports spirit item since they were introduced in 1971 at a high school boys state basketball final. However, the first prototype wasn't made of foam. Instead, the giant foam finger at that game was made of hardware cloth and papier-mâché. Since then, many different manufacturing companies have been producing foam fingers and foam hand gestures in bulk. They have become a staple item at football and basketball games. However, foam fingers and foam hands aren't just for sports games. They have been very effectively used in advertising, as well as for other "unsanctioned" uses.

A Disgraceful Day For Foam Fingers

Christmas, Product Spotlight, Seasonal and Holiday / 08.11.2016

Top 5 Corporate Christmas GiftsIt's time to be thinking about corporate Christmas gifts for your employees and top clients. Whether you give out gifts specifically for Christmas or as "end of the year" gifts, both employees and clients appreciate them...especially if they are useful gifts. Many companies give away gift cards, retail merchandise (such as Yeti), or other non-company branded items, but this is a wasted opportunity to strengthen your company branding. There are many high quality and extremely useful items you can get decorated with your company logo that your recipients will LOVE! If you think about popular retail gifts that consumers are buying, you can typically find the same or a very similar promotional option that allows your logo to be printed on the products. Below are our favorite corporate Christmas gifts.

Top 5 Corporate Christmas Gifts

Stainless Steel Tumblers are great Corporate Christmas GiftsStainless Steel Tumblers Why have these items been so hot? Because they work and they work well. Most of the double wall stainless steel tumblers are the same or better quality than the beloved Yeti branded tumblers. However, at less than half the cost, you can have your company logo branded on the tumblers. Choose from the larger 30 oz. sizes, which are perfect for ice water, or the smaller 20 oz sizes, which are perfect for coffee. These ultra-functional tumblers will keep ice for over 24 hours and keep coffee hot for 5-6 hours! No wonder everyone loves them!