Do You Want a New Approach to Build a Relationship with Your Clients? Don't Miss These Expert Ways to Emotionally Connect With Your Clients Using Promotional Items!
Do you work in sales and marketing? Are you looking for a new and creative approach to not only grab the attention of your future clients but also to build something more substantive -- like a relationship?
You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items.
This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors.
You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands.
Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.
So Who's Buying Promotional items?
It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.
You love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand?
If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.
Promotional notebooks and journals have been around for many years. They continue to be top sellers within the promotional products industry due to their usefulness and the necessity of needing a notebook.
But with so many of your competitors giving out these useful promos, how can...
Promotional products are used by nearly all successful businesses. In fact, I challenge you to name a thriving business that doesn't use some type of promos, which include items such as pens, forms, notepads, or uniforms.
These advertising items are extremely effective to promote your business...
With Earth day coming up in about a month, this Thrifty Thursday's featured product is this Recycled Jotter and Pen. The Jotter includes a recycled cardboard cover and the barrel of the pen is matches the cardboard color. The Jotter features a elastic band closure to keep the notebook closed when not in use as well as 60 pages with ruled lines. The Jotter also has a pen loop to ensure that your pen and jotter are never separated. These are useful giveaways that are perfect to promote your eco-friendly initiative!